Author Archive

Daniel Fleischer Joins @Screenverse

Friday, June 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Daniel Fleischer has joined Screenverse as Vice President of Supply Partnerships. Universally admired and respected, Daniel started his career in Out-of-Home at BroadSign over a decade or so ago. He spent eight years with Ayuda in his dual role as VP Business Development and Marketing, culminating in Ayuda’s acquisition by BroadSign. Daniel’s history of accelerating […]

Alycia Mason Joins @WavemakerUS

Friday, June 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Alycia Mason has been named CEO of GroupM’s Wavemaker agency. She was most recently Field Vice President at McDonald’s, helping to support 1,000 restaurants. Prior to that, she was the restaurant chain’s first chief U.S. customer experience officer, a role that had her leading digital experiences through the company’s apps, delivery services and in-restaurant kiosks. […]

Ultraleap In Trouble, Lays Off Half Its Staff

Thursday, June 27th, 2024

Adrian J Cotterill, Editor-in-Chief

It looks like UK startup Ultraleap is in real trouble as news trickles out that it is halving its workforce. An Ultraleap spokesperson said “Since the company was established in 2019, Ultraleap has gained international recognition as the leading innovator in mid-air haptic and hand tracking technologies. During this period, customer needs and behaviours have […]

75Media Unveils Its ESG Plan

Thursday, June 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Out of Home specialist 75Media has launched its first Environmental, Social & Governance (ESG) plan, in line with the UN’s Sustainable Development Goals (SDGs). The business has identified four of the UN-defined goals where it believes it can make the most impact and has set precise targets to ensure progress over the coming years. In 2015, […]

#DACH @VIOOH #pDOOH #Webinar

Thursday, June 27th, 2024

Adrian J Cotterill, Editor-in-Chief

Join VIOOH experts on Tuesday July 9 at 10AM BST as they discuss the latest creative innovations in programmatic DOOH in the DACH region to inspire your next campaign, covering everything from dynamic creative optimisation (DCO), to 3D and more. Registration can be found here.

The PowerUp Ukraine Conference

Wednesday, June 26th, 2024

Adrian J Cotterill, Editor-in-Chief

The PowerUp Ukraine conference took place June 18, 2024 in Kyiv demonstrating that Ukraine’s tech ecosystem continues to thrive despite the war. The event organised by Glovo, one of the largest European tech firms present in the country, and the Ukrainian Startup Fund had a simple message: Ukraine is open for business and international companies […]

Robot Dog Mimics Heat Stroke Symptoms

Wednesday, June 26th, 2024

Adrian J Cotterill, Editor-in-Chief

Robot dog mimics heat stroke symptoms in an interesting OOH build and stuns people in the streets of Finland The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of […]

LG Electronics Launches its First-Ever Brand Book

Tuesday, June 25th, 2024

Adrian J Cotterill, Editor-in-Chief

LG Electronics is set to launch its first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, which aims to spread the company’s message of optimism and joy around the world. The Brand Book is a compilation of captivating stories from current and former LG employees, providing a deep […]

National Missing Children’s Day Program

Monday, June 24th, 2024

Adrian J Cotterill, Editor-in-Chief

l’yanna Lee, missing since March 22 of this year, was located the week of June 10, and reunited with her family as a result of the National Missing Children’s Day program sponsored by the San Antonio Police Department, Clear Channel Outdoor, Texas Center for the Missing (TCM), and the National Center for Missing and Exploited […]

WPP Unveils #AI-powered Production Studio

Monday, June 24th, 2024

Adrian J Cotterill, Editor-in-Chief

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the […]