DailyDOOH

LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs. “There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become […]

IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family. Following a competitive tender awarded by ATAC, the city’s public transport company, thanks to a Project Financing proposal, the 13-year contract […]

GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. The partnership furthers GroupM’s integrated commerce media offering by incorporating Incremental’s retail media forecasting, planning, and measurement capabilities into Open Media Studio — the end-to-end media delivery platform built by Choreograph and available to GroupM […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has engaged with a record number of members, brands, and agencies during Cannes Lions in just the first couple of days. Monday evening saw some nearly 100 DPAA members, brands, agencies and VIPs […]

StreetMetrics, a leader in Out-of-Home media measurement and attribution, has announced a partnership with Adkom which we are told marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns purchased through Adkom’s platform. Through this partnership, Adkom will integrate the StreetMetrics platform seamlessly into its proprietary […]

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising kicked off Monday. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]

We see the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]

InfoComm 2024 took place last week June 8-14 in Las Vegas, Nevada and delivered a wide-ranging show for pro AV professionals around the world – from An Evening at Sphere to a vast education program and more than 800 exhibitors. “There are so many layers to InfoComm, which allows each participant to select a unique […]

Matt Ritter has joined GoVision as its new Senior Vice President of Business Development. He will work alongside the company’s fixed-installation team and Brad Merriman, VP of Projects & Business Development, to co-lead and co-manage GoVision’s heritage fixed-installation client portfolio and establish growth strategy for the company’s fixed install and service businesses. He will also […]

Jose George and Olivia Morley have joined Madison and as senior analysts. Since launching early in 2023, Madison and Wall has established itself as an important provider of advisory and consulting services, built upon a foundation of proprietary data and research related to the global advertising industry. There is clear opportunity ahead to operate at […]