DailyDOOH

Will Bentley has joined Posterscope as Innovation Director. He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency. We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will […]

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to […]

Global sell-side ad technology company, PubMatic, has partnered with Deep Learning Advertising Platform, Cognitiv to deliver a market-first contextual targeting solution using GPT 4, which we are told goes beyond legacy keyword targeting. GPT 4 understands sentiment and is able to capture nuance unlike previous Large Language Models (LLMs), unlocking highly relevant content and enabling […]

DOmedia, a leading out-of-home (OOH) platform that currently sees USD 10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” Mike Cooper, CEO […]

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. If you’re heading to Cannes next week, make sure you’ve signed up for the UK Advertising Association’s events, centred around the Business of Creativity and featuring an incredible line up of talent across sports, advertising and entertainment. Highlights include: In […]

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the UK General Election. The campaign highlights a 10-point guide, freely available to download, which aims to improve political literacy, particularly […]

The Digital Signage Federation has launched the Digiscape which provides a one-stop shop for buyers and sellers navigating the digital signage landscape. It offers a searchable directory of all DSF member companies categorized by their role in the ecosystem, including content, hardware, software, installation services, and more – to represent and reflect all aspects of […]

Solange Velazquez has joined Solomon Partners as a Managing Director in the Technology Group. She is based in Chicago and will report to Craig Muir, Head of Software, Data & Analytics. Solange brings significant experience from her previous position as Managing Director in the Technology Investment Banking group at William Blair & Company, where she […]

Jan Vimal has joined 75Media as Head of Programmatic. In the newly created role, Jan will grow and scale the programmatic department at the Leeds based outdoor media owner. Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. Most recently Jan worked for six years within […]

Streetlevel Media has acquired the transit business of Media Transit, Inc. in several Virginia markets. Media Transit was formed in 1999 by Tim and Sally Brazil. Tim began his career in 1981 and has spent 40+ years in the transit advertising business. Though they will stay on temporarily to facilitate a smooth transition, the divestiture […]