DailyDOOH

Gymbox has announced the UK’s first-ever floating boxing ring that will sail boxing enthusiasts across London as they jab. Early next week, the innovative fitness brand is allowing members to fly like a butterfly, sting like a bee whilst on the River Thames – a unique fitness experience combining fitness with views of the capital. […]

Zac Pinkham has joined Samba TV as Senior Vice President of International where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions. His appointment comes on the heels of Samba TV’s strategic acquisition of Semasio and expansion to 50+ markets including strong representation across […]

After two decades at the helm of Ubiquitous, the company that quickly became the gatekeeper for UK Taxi Advertising, its founder, Andrew Barnett, is retiring at the end of April. The experienced team he has built over the years will continue to drive the business forward, ensuring seamless continuity and expert leadership. Andrew told us […]

Route, the official source of UK Out of Home audience data since 2013 has appointed long time stalwart Euan Mackay as its new CEO. He succeeds Denise Turner, who last month announced that she was leaving the OOH joint industry currency (JIC) to join the IPA as its new media research director. Euan will officially […]

This week across the UK saw premium sleep brand Panda take their sensational ad campaign to bus networks across London, Manchester and Sheffield, with ads claiming the brand to be the best in bed. The Panda brand is currently experiencing huge expansion throughout the UK and into mainland Europe; with new product launches on the […]

Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z’s […]

L&G has appointed Limited Space as the media partner for an ambitious digital expansion within its retail and leisure portfolio. The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in the L&G portfolio and includes 107 new D6 DOOH screens installed across the network as […]

You may remember back in May 2023 that to much fanfare Kubient, Inc. (once NasdaqCM: KBNT, KBNTW) and Adomni Inc. had entered into a definitive merger agreement where Adomni would merge with and become a wholly-owned subsidiary of Kubient. However, less than six months later, on November 27, 2023 Adomni, Inc. officially cancelled the acquisition […]

Vistar Media this week announced an agreement with Western Union to manage and monetize its growing network of over 2,200 digital out-of-home screens across the United States, Canada and Brazil. Leveraging Vistar’s ad server, player and supply-side platform (SSP), Western Union is transforming its marketing screen assets into a robust retail media network aimed at […]

Outsmart, the UK’s trade body for the Out of Home (OOH) advertising industry, this week unveiled its ‘Vision for Growth’, calling for a National OOH Advertising Strategy to turbocharge economic growth. With a record GBP 1.4 billion in revenue in 2024, up 7.7% year on year, OOH advertising is one of the UK’s fastest-growing industries […]