Author Archive
Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company, announced tghis week an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard. At over 1,600 square feet, the large-format 28’ x 58’ digital spectacular, which […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites. Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Last week, May 30, 2024 the second annual Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
DanAds has announced a new collaboration with SAS advertising and marketing technology to transform advertising within the retail sector. We are told that this effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, […]
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Wednesday, June 5th, 2024
Adrian J Cotterill, Editor-in-Chief
Hypermedia has announced the launch of ‘The Royals’, an elite network of six premium digital unipoles strategically located at the entrance and exit of Dubai’s iconic and luxurious Palm Jumeirah. Handcrafted with detailed precision from sustainable materials and incorporating energy-efficient LED technology, these majestic landmarks will stand as the epitome of elegance, luxury and sophistication. […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Join OAAA’s Steve Nicklin and Borrell Associates’ Corey Elliott on Wednesday, June 12, 2024 at 2PM ET, as they review topline results from Borrell’s latest local ad survey detailing marketing plan insights from hundreds of local businesses and local agencies. This OAAA members-only webinar will cover the following highlights and more: -What channels they plan […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Sky News says that its has learnt that Canadian private equity firm Clairvest, which is based in Toronto, is among the parties which have expressed serious interest in acquiring the British and northern European operations of Clear Channel Outdoor Holdings.
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE:OUT) has launched the ‘Protect Our Pride’ campaign in partnership with GLAAD to celebrate Pride during the month of June. Following the success of last year’s ’15 Seconds of Fabulous’ campaign, this year’s initiative, designed by GLAAD continues to spotlight the LGBTQ community with a broader reach and enhanced features. For a […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
STRATACACHE has acquired Toronto-area solutions provider Dot2Dot Communications. Back in 2012 Scala Canada was shut down, with parts of that business folded into Dot2Dot Communications Inc. STRATACACHE of course acquired Scala itself in August 2016. STRATACACHE CEO Chris Riegel was quoted as saying “With the continued growth and evolution of the Out-of-Home media industry and […]
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