Author Archive

Dubai Based @ElevisionMedia Comes To London

Tuesday, June 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai based Elevision has officially launched its operations in the United Kingdom. The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before […]

2024 State of #DOOH @IABCanada Barometer Report

Tuesday, June 4th, 2024

Adrian J Cotterill, Editor-in-Chief

IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. Building on the insights of their […]

ICAP Global Acquired By @avisplinfo

Tuesday, June 4th, 2024

Adrian J Cotterill, Editor-in-Chief

AVI-SPL, a leading provider of digital enablement solutions globally has reached an agreement to acquire Grupo ICAP Global (ICAP Global) of Latin America and Spain. The two established industry leaders will merge under AVI-SPL, creating, what they claims is, the largest global audiovisual (AV), unified communications and collaboration (UCC), workplace management, and experience technology provider […]

MasterPoint Acquired By @STRATACACHE

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. We are told that the acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the […]

Beachfront Media Acquired By @SeedTag

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Seedtag, a global leader in contextual advertising, has acquired Beachfront, the sell-side ad platform built for CTV and streaming. We are told that Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be seamlessly incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver effective, privacy-first advertising across multiple channels. The announcement […]

New Firefly Advertiser Dashboard

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Firefly, the leading provider of mobility advertising solutions with over 13,000 car top displays across the US and over 6,000 iconic taxi top displays in NYC specifically, announces the launch of its innovative Firefly Advertiser Dashboard. Offering advertisers effortless performance monitoring & transparency, Firefly continues to enhance the mobility advertising landscape. Real-Time Campaign Tracking With […]

JCDecaux SE Sells Some of Its Stake In APG|SGA

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC) has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. Following the disposal process announced with Pargesa Asset Management S.A. (a fully owned subsidiary of […]

United Natural Foods Launches Retail Media Network

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

United Natural Foods, Inc. (NYSE: UNFI) has launched a Retail Media Network for independent and regional grocery retailers across the United States. The UNFI Media Network (UMN), powered by Swiftly, a leading provider of innovative retail technology, tools, and solutions, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than […]

Dan Horgan Joins CC4ALL

Friday, May 31st, 2024

Adrian J Cotterill, Editor-in-Chief

Former Symon (then RMG) and YCD Mulitimedia super-salesman Dan Horgan has joined CC4ALL as Senior Partner Director In a company statement they said “Dan’s dynamic and strategic approach and proven expertise in fostering growth and building strong client relationships make him an excellent fit for our ambitious plans. As we expand our reach across the […]

Séverine Loeuille Joins IMPACT+

Friday, May 31st, 2024

Adrian J Cotterill, Editor-in-Chief

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, has announced that it has hired Séverine Loeuille as its new Global Marketing Director. Séverine has worked in digital marketing for a decade for companies including Converteo and Integral Ad Science, will lead the global sustaintech platform’s marketing function. […]