Author Archive
Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Dubai based Elevision has officially launched its operations in the United Kingdom. The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. Building on the insights of their […]
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Tuesday, June 4th, 2024
Adrian J Cotterill, Editor-in-Chief
AVI-SPL, a leading provider of digital enablement solutions globally has reached an agreement to acquire Grupo ICAP Global (ICAP Global) of Latin America and Spain. The two established industry leaders will merge under AVI-SPL, creating, what they claims is, the largest global audiovisual (AV), unified communications and collaboration (UCC), workplace management, and experience technology provider […]
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Monday, June 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. We are told that the acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the […]
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Monday, June 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
Seedtag, a global leader in contextual advertising, has acquired Beachfront, the sell-side ad platform built for CTV and streaming. We are told that Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be seamlessly incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver effective, privacy-first advertising across multiple channels. The announcement […]
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Monday, June 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
Firefly, the leading provider of mobility advertising solutions with over 13,000 car top displays across the US and over 6,000 iconic taxi top displays in NYC specifically, announces the launch of its innovative Firefly Advertiser Dashboard. Offering advertisers effortless performance monitoring & transparency, Firefly continues to enhance the mobility advertising landscape. Real-Time Campaign Tracking With […]
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Monday, June 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC) has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. Following the disposal process announced with Pargesa Asset Management S.A. (a fully owned subsidiary of […]
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Monday, June 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
United Natural Foods, Inc. (NYSE: UNFI) has launched a Retail Media Network for independent and regional grocery retailers across the United States. The UNFI Media Network (UMN), powered by Swiftly, a leading provider of innovative retail technology, tools, and solutions, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than […]
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Friday, May 31st, 2024
Adrian J Cotterill, Editor-in-Chief
Former Symon (then RMG) and YCD Mulitimedia super-salesman Dan Horgan has joined CC4ALL as Senior Partner Director In a company statement they said “Dan’s dynamic and strategic approach and proven expertise in fostering growth and building strong client relationships make him an excellent fit for our ambitious plans. As we expand our reach across the […]
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Friday, May 31st, 2024
Adrian J Cotterill, Editor-in-Chief
IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, has announced that it has hired Séverine Loeuille as its new Global Marketing Director. Séverine has worked in digital marketing for a decade for companies including Converteo and Integral Ad Science, will lead the global sustaintech platform’s marketing function. […]
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