DailyDOOH

Sandra Lukoseviciene, Founder of the award-winning OK’s Digital, is has launched OK’s Digital Masterclass program. This innovative initiative is designed to empower business owners with the skills to easily create professional-quality business visuals using digital solutions, with no tech skills required and without the need for a significant marketing investment. In under a year, Sandra […]

JCDecaux UK has launched two additional market-leading screens to its impressive LDN Drive portfolio. With one new site in Croydon on Purley Way and one in Brentford on Great West Road, the locations of the screens are second to none and are in the heart of 29 London boroughs. These expansions reaffirm JCDecaux UK’s commitment […]

PRN has launched a new in-store retail media focused division, PRN Europe, which will be led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA. Tijmen will spearhead the growth of PRN In-Store Retail Media Networks in Europe. He and his team will partner with PRN sister company Scala to develop […]

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. “Data-privacy is the key topic of […]

The Indian Outdoor Advertising Association (IOAA) has devised its first-ever unified audience measurement system for the outdoor industry named RoadStar. Based on GPS, RoadStar has been developed by Mumbai-based firm Relu AI. The software, first launched by the firm back in 2020, is already being used by some media owners such as the Times and […]

Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. “The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and […]

Worldcom OOH has joined the IAA, the International Advertising Association, which they say is recognized as the most influential network of marketing and communications professionals in the world. At a meeting that took place at the Worldcom OOH offices in New York, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director of Worldcom […]

Cybersecurity company Surfshark recently ran a thought-provoking marketing stunt on the streets of London. The campaign featured a transparent truck with a toilet and a person inside, highlighting the importance of being cautious when sharing personal information online. The sides of the truck read ‘How much are you willing to share?’ and ‘Why are you […]

Last week 75Media celebrated its fourth birthday and announced impressive growth and a new Leeds HQ. Their team has expanded from eight to 43 in the past 12 months. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio of classic and digital billboards […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the roll-out of the next-generation public toilet for the City of Paris, enhancing the service it provides to citizens as well as the millions of tourists at the Paris 2024 Olympic and Paralympic Games. In 2022, JCDecaux, the inventor of the […]