DailyDOOH

Out of home advertising revenue in the US increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for USD 1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in 2023. The almost […]

Adams Outdoor Advertising has appointed of Kevin Jones as its new Chief Executive Officer. With more than 30 years of experience across the technology industry, including most recently serving as the CEO of both contact center software company Calabrio, Inc., and previously as CEO of multi-cloud solutions company Rackspace Technology, we are told that he […]

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these […]

Perion Network Ltd. (NASDAQ and TASE: PERI) announced this week the launch of Hivestack’s ‘Green Curated Deals’ innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory. Building on momentum from the recent expansion of Scope3’s emissions […]

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, has unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. “The Ad Council’s ability to […]

StreetMetrics has expanded its methodology to optimize both moving and stationary advertising campaigns, now, all in one unified platform. Various media owners in the OOH industry are already utilizing StreetMetrics’ stationary measurement and attribution in top markets, including New York, Los Angeles, and Philadelphia, to deliver a comprehensive understanding of campaign performance across stationary and […]

JCDecaux UK has been awarded the Outdoor advertising contract for Edinburgh Airport following a competitive tender. The five year contract will begin immediately. Every year, Edinburgh Airport welcomes more than 14 million passengers, connecting the Scottish capital city to more than 150 destinations. The new Outdoor advertising contract covers advertising across 121 sites including 52 […]

Broadsign has acquired Netherlands-based digital OOH adtech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove to focus on scaling its unique OOH specialist agency workflows and support globally, while giving Broadsign access to OutMoove’s expertise and specialist OOH clients. “Our partnership spans years of deep customer […]

BCMA is partnering with Havas Global who are hosting panels, networking events and cocktail evenings at the Mondrian Hotel, during the week of the Cannes Lions Festival (between the 17th and 21st June 2024). You can see what happened at last year’s event here and view the video they were part of which looked at […]

Poland’s leading Digital Out of Home advertising company, Screen Network will make its extensive inventory of digital screens available through Broadsign’s supply-side platform (SSP), offering global advertisers unparalleled access to high-traffic advertising screens across Poland. We are told that by leveraging Broadsign’s SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs), spanning […]