Author Archive

#AWEurope24 @DPAAglobal Europe Anniversary Events

Monday, May 13th, 2024

Adrian J Cotterill, Editor-in-Chief

This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be celebrating their one-year Anniversary of its dedicated UK/Europe based operations during #AWEurope24. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK […]

Best Places to Work Spotlight Award for Women

Sunday, May 12th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to […]

Perion Network Q1 2024 Results

Friday, May 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Perion Network (PERI), who own Hivestack, announced their Q1 2024 Results earlier this week. In the earnings call Perion CEO Tal Jacobson aid “The Perion universe is built to connect advertisers with their target audience throughout the entire day, online and in the physical world, such as in-store advertising. We harness the power of dynamic […]

#AWEurope24 Who Gives A S**t About Sustainability

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end? Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future. Next week at […]

Adform and @VIOOH Grow Partnership

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces. This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency […]

AAPI Heritage Month Honored By @CCOutdoorNA

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

May kicks off Asian American and Pacific Islander (AAPI) Heritage Month, which celebrates the contributions that generations of AAPIs have made to American history, society, and culture. One of the fastest-growing groups of people in the U.S., our country’s community of AAPIs contains multitudes, made up of 24 million Americans, including 50+ ethnic groups, from […]

First Platform For 360-Degree In-Vehicle Advertising

Wednesday, May 8th, 2024

Adrian J Cotterill, Editor-in-Chief

Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, this week announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride. Curb Journey Connect offers a two-way sync with […]

UK Advertising Reports GBP 36.6bn 2023 Spend

Wednesday, May 8th, 2024

Adrian J Cotterill, Editor-in-Chief

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of GBP 36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend […]

Integrate Middle East 2024

Tuesday, May 7th, 2024

Adrian J Cotterill, Editor-in-Chief

We are told that Integrate Middle East 2024 this year will put a spotlight on digital signage systems, “an area of the market that is driving growth in the pro AV market”. The second edition of the exhibition will be held from May 21-23 2024 at the Dubai World Trade Centre, UAE, co-located with the […]

Amanda Pui Joins Seedtag (Canada)

Friday, May 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Former Vistar Media exec Amanda Pui has joined Seedtag as Canada National Sales Director, effectively expanding the company’s operations into Canada with the appointment. In her new role, Amanda will be responsible for opening the Canadian market and building brand awareness for Seedtag as global contextual leader while developing partnerships and driving revenue across Canadian […]