DailyDOOH

Natalie Kessler has joined Williamson & Associates as Associate Broker. Natalie brings over two decades of experience in the outdoor advertising sector. Throughout her career, she has fulfilled various roles within the industry, including owner/operator, sales executive, real estate manager, and site developer. Her professional journey commenced officially with Lamar Advertising in Ohio and Georgia, […]

Coming out of the 2024 NewFronts, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, unveiled this week a new study in collaboration with Lumen Research, the leading technology company for attention measurement, that for the first time quantifies actual visual attention paid to […]

Vistar Media has announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media. “We live in a world powered by software, and the OOH media industry is no different,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “Vistar has had an amazing journey across our programmatic marketplace and enterprise software […]

This week, T-Mobile (NASDAQ: TMUS) announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts. “T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the […]

The Media Rating Council (MRC) has published its Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience, April 2024, Version 1.0 which can be found here (as a PDF).

MediaChoice, a privately owned independent OOH media company, with coverage throughout Texas, along with strategic locations in Chicago, Nashville, Missouri, Oklahoma, and Louisiana, announced this week the acquisition of Out-of-home advertising displays from QPM. In all, MediaChoice now has over 1,200 active sign faces throughout the United States. QPM owned and operated OOH assets throughout […]

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group, a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens. Launching with the new ‘Sound Bites Powered by Big Machine’ series, more than […]

Screenverse has announced a USD 10.5 million investment led by Volition Capital. The announcement says that this funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future. Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged at the height of the pandemic while the […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric […]

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, this week released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering […]