DailyDOOH

The OAAA’s #OOH2024 Conference kicked off Monday in Carlsbad and was a huge success but when that is done and dusted later this evening there’s a lot more in-person goodness to look forward to for the rest of the year. Here’s what we think is important and coming up… In person IAB Newfronts (May 1) […]

Ivee, descrtibed as a software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC last week announced the ‘Smart Taxi’ which they say will provide passengers with a personalized, engaging, and authentic experience during a ride, whilst giving brands a more impactful, better-performing, and measurable opportunity to reach […]

OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]

IAB NewFronts is billed as the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City. The event connects brands with the latest digital video content and innovations that facilitate valuable partnerships and attending the […]

GSTV are holding their GSTV 2024 Newfront on Wednesday May 1 at the IAB NewFronts 2024. We understand that some of what they will disuss will include: – The evolution of Retail Media Networks (especially as Cookies disappear) and GSTV solutions for marketing to consumers and tracking sell-through for brands at convenience, and augmenting retail […]

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network. Described as a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks of course joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM. It takes place: – Omni La Costa Resort & Spa Marigold Room & Terrace 2100 Costa Del Mar Rd Carlsbad, CA 92009 If you would like to join them for drinks and light bites during […]

With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that […]

There were rumblings and rumours last week in Miami (like there would be with any significant industry people get together) but it was confirmed late Monday that Dylan Mabin is stepping down from his role as President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising. Dylan was promoted to […]