Author Archive

Nick Coston’s Big Ride

Monday, April 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Fresh from almost a week in Miami, industry veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is now looking forward to attending the upcoming 2024 OAAA Media Conference which kicks off a week today in Carlsbad, California. However, rather than flying there like everyone else his journey begins today, Monday, April […]

#EarthDay2024 @YourOAAA #PlanetvsPlastics Creative

Monday, April 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human […]

JOLT Joins @COMMBCA

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

JOLT joins COMMB as a new operator member. With their roster of digital advertisements on charging stations for electric vehicles in predominantly Australia and New Zealand, JOLT is expanding into the Canadian market, with their first phase of launch being in Toronto, Calgary and Vancouver. “Becoming an official member of COMMB marks JOLT’s imminent market […]

Brickell @PearlMedia Digital Footprint Expansion

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Pearl Media, well known for activating and driving brand participation at some of the US’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL. Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail and lifestyle destination and one of the most successful developments in […]

Screenverse Partners w/ FuelMedia TV

Friday, April 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Screenverse has partnered with FuelMedia TV, a digital media network serving fuel and convenience retail sites across the United States. We are told that this partnership leverages Screenverse’s expertise in ad management and programmatic sales alongside FuelMedia TV’s dynamic programmatic platform and extensive network of screens at gas stations. FuelMedia TV has more than 8,000 […]

Join @Broadsign At #OOH2024 Media Conference

Wednesday, April 17th, 2024

Adrian J Cotterill, Editor-in-Chief

“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you […]

Lamar and Boys & Girls Clubs of America Partnership

Tuesday, April 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national […]

How To Adapt To An #AI World

Tuesday, April 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

Bespoke @75Medialtd SW Helps #OOH Campaign Planning

Monday, April 15th, 2024

Adrian J Cotterill, Editor-in-Chief

UK out-of-home media owner, 75Media,has launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB, which stands for ‘Billboard Optioning & Booking’ system will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Paul Inman, managing director at 75Media told us “We […]

Alcohol Awareness Month @OUTFRONTMEDIAUS

Monday, April 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]