DailyDOOH

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, is holding their next Women’s Empowerment Webinar for Women’s History Month today, Tuesday March 26 15:00 GMT and will feature Kate Bowers, COO of UK based Mass Media. Kate will talk about building up the company as well as her […]

Clartias’ Chief AI Officer Rex Briggs will be keynoting Possible 2024. The annual immersive event for marketing leaders, now in its second year, takes place on April 15-17 in Miami and will bring together 3,000 global executives who are leading many of today’s top brands. Rex’s highly anticipated keynote will help marketers hone their understanding […]

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options. To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which […]

Loop Media, Inc. (NYSE American: LPTV) announced this week that company co-founder Jon Niermann is stepping down as Chief Executive Officer and the Board has appointed Justis Kao as Interim CEO, effective immediately. Justis has served in various roles at Loop Media, including Chief Communications Officer, Chief of Staff, Investor Relations and, most recently, Chief […]

Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer. Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike. Denise Turner, Route’s CEO, told us “As we move towards the new Route […]

GSTV, the US on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and Super League (Nasdaq:SLE), a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms, announced this week that they have formed a groundbreaking partnership that will unite the […]

Innovare Medical Media, the hospital digital signage and charging station solution specialists are ramping up to celebrate the start of its 15th year in business with record growth. We are told that since its inception back in 2010, the mission of Innovare has been to infuse healthcare with innovation and an entrepreneurial spirit. Innovare has […]

Scott Webster has joined Excite OOH as an Account Manager. With a rich background in the out-of-home industry, Scott brings a wealth of knowledge and experience to the company, having previously made significant contributions at Ocean Outdoor. We are told that his vast expertise in media planning, buying, and strategy, positions him perfectly to lead […]

US Out of home advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for USD 8.7 billion in total spend, based on figures released this week by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. Digital OOH (DOOH) represented 33% of […]