DailyDOOH

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. The 2024 OBIE Awards shortlist, featuring 193 finalists across 32 categories, shines a light […]

Outsmart, the trade body for the Out of Home advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of GBP 1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […]

Sleep.8 and Limited Space have partnered with Children’s Laureate Joseph Coelho and the World Literacy Foundation to launch ‘Bedtime Stories’ in UK Shopping Malls. Author, poet and Waterstones Children’s Laureate Joseph Coelho will host the inaugural Bedtime Story video series, which involves prominent public figures reading storybooks to children to inspire a love of the […]

eMerge Americas have always dubbed April as #MiamiTech Month but we specifically think of April 15-19, 2024 more as #MiamiTech Week / #OOHMiami Week as that’s the week with the big advertising, AdTECH, OOH and DOOH events including a now traditional DPAA get together, Beyond Ordinary Events, Inc.’s POSSIBLE Event April 15-17 at the Fontainebleau […]

Williamson & Associates have formed a strategic partnership with Cynthia Beiler, a distinguished OOH Revenue Optimization Expert and ’23 Women to Watch in OOH’ nominee, who, in addition to offering Brokerage Services, will serve as the Managing Director of the new Williamson & Associates Consulting Division. Bringing 15 years of experience in the OOH industry, […]

VIOOH, a leading premium global digital out of home supply side platform, announced this week that it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. […]

Ballyhoo Media, the US’s largest waterway media company has expanded its out-of-home advertising footprint with Fire Island Ferries. This partnership with Fire Island Ferries, a third generation, family-owned and operated company, opens up advertising opportunities on 10 passenger ferries and nine water taxis, with over 500 faces for brands seeking to reach visitors and residents […]

PRISM ND, a charity launched in January 2024 by Seedlip Founder, Ben Branson, is dedicated to breaking the cycle of shame, stigma and struggle by increasing awareness of neurodivergence (20% of the global population) using modern mixed media. Together with the UK’s leading neurodiversity charity, The Foundation, and Clear Channel they are launching a new […]

The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy groups advertising in this challenging political climate, out of home (OOH) ads prove to be an effective medium to reach, inform and influence voters, according to a new report. […]