Author Archive
Wednesday, March 13th, 2024
Adrian J Cotterill, Editor-in-Chief
Kevel, an API led ad serving company, has raised USD 23M in Series C funding. This round of funding was led by Series B investor Fulcrum Equity Partners with investment from Godwin Capital Group, Iberis Capital, Dunnhumby Ventures, as well as continued participation from Commerce Ventures. The announcement said that this new funding will allow […]
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Wednesday, March 13th, 2024
Adrian J Cotterill, Editor-in-Chief
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become more integrated into the wider media mix, is favoured for its operational efficiency, and is […]
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Wednesday, March 13th, 2024
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be holding its next Member Town Hall this evening, Wednesday March 13 at IPG Mediabrands offices in New York. The DPAA Town Hall is always a great opportunity to meet and hear from ad leaders and for members to meet, […]
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Monday, March 11th, 2024
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., has announced a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March. With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to […]
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Friday, March 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Former Midwich directors Iain Campbell and Lee Baker are UK based onemedia’s new Managing Director and Commercial Director respectively having (if rumours are to believed) having bought shares from Rob Sheriff who founded Red Solutions back in 2003 (which eventually became onemedia in 2008). Rob has resigned his role as a non-Executive Director. Lee was […]
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Friday, March 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Hey girls, B-boys. Superstar Media Buyers, here we go! Jessica (Jess) Fitzpatrick this week launched Breaking Ads, described as a dynamic and innovative advertising agency poised to revolutionize the industry by specializing in Media Buying and Out-of-Home Advertising for brands with Social-First campaigns at the heart of everything they do. Jess, who has a history […]
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Friday, March 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Global, the Media and Entertainment group, this week announced Simon Pitts as the next Group Chief Executive of the company from Q1 next year, replacing Stephen Miron, who announced last week that he was stepping down as Group Chief Executive after 16 years at the helm to become Global’s Chairman. Simon Pitts joins Global from […]
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Friday, March 8th, 2024
Adrian J Cotterill, Editor-in-Chief
StackAdapt and Broadsign this week debuted a new auction package for their adtech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home campaigns across the region. Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an unprecedented […]
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Friday, March 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Seasoned digital ad industry expert Laura Colona has joined Talon as its first Senior Vice President, Marketing, North America. Group Chief Strategy & Marketing Officer, Sarah Parkes told us “Laura’s wealth of experience in digital media, ad tech and OOH uniquely positions her to lead a strategic marketing organization that will ensure that marketers and […]
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Monday, March 4th, 2024
Adrian J Cotterill, Editor-in-Chief
Reveal Mobile, a leading provider of Out of Home campaign measurement has announced the integration of its OOH measurement capabilities with Place Exchange. The partnership expands Place Exchange’s existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to […]
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