Author Archive
Sunday, March 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
Back in May 2022, AMI Entertainment, a provider of music services to bars and restaurants, selected Vengo Media Network’s ad server to connect 20,000 jukeboxes with advertisers in the US. That relationship now appears to have spread to the UK with 2,500 new bar screens forming the network.
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Sunday, March 3rd, 2024
Adrian J Cotterill, Editor-in-Chief
At Talon, Enza Chiodi has been elevated to U.S. Chief Client Officer. Group Chief Strategy & Marketing Officer, Sarah Parkes told us “Enza’s client-focused approach has been invaluable to Talon’s success. She is a trusted advisor who has enabled Talon’s clients to drive business results through brilliant campaign strategies”. In her new role, Enza will […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest international airport research called ‘First Class Advertising – The Enduring Magic of Airports‘. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, their relationship with the airport environment and their perception of advertising […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
Swiftmile is set to debut e-bike charging stations throughout New York this week as part of the DOT Studio, a collaboration between the New York City Department of Transportation (NYC DOT) and Newlab. The effort is paramount to NYC DOT’s e-bike charging pilot program, an initiative that will explore implementation strategies to guide New York’s […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
LG Electronics (LG) is ramping up its strategic collaboration with Meta Platforms, Inc. (Meta), aiming to expedite its extended reality (XR) ventures. The aim we are told is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space. On February 28, […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
Yahoo, in collaboration with Publicis Media, has released “Trust Through Transparency: The Future of AI and Advertising,” a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
Accretive this week announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to better crystalize its market position, client focus, and product strategy. “In order for OOH to reach its potential, […]
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Thursday, February 29th, 2024
Adrian J Cotterill, Editor-in-Chief
GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with Influential, the world’s largest influencer marketing company, by revenue, which provides social media insights and brand connections through its AI-powered Social Intelligence™ platform. The partnership will give Influential the […]
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Wednesday, February 28th, 2024
Adrian J Cotterill, Editor-in-Chief
Global, the Media & Entertainment Group, this week nnounced that its Group Chief Executive, Stephen Miron, intends to step down after 16 years at the helm. He will remain as Group CEO in the interim period and then become Chairman of Global at the end of March 2025. In March 2025, Global’s Chairman of 17 […]
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Wednesday, February 28th, 2024
Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s leading digital-out-of-home video network has announced the return of its hit Women in Business content series this March in celebration of Women’s History Month, International Women’s Day and Equal Pay Day. In what has become a beloved feature, over 100 prominent female professionals from brands such as T-Mobile, Wyndham Hotels & Resorts, PepsiCo, […]
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