DailyDOOH

David Lloyd Clubs, Europe’s leading premium health, fitness and wellness operator and FRAMEN have joined forces to bring a new digital advertising experience and boost member experience in health clubs in the Netherlands, Spain, Switzerland, France, Belgium, Italy, and Ireland. FRAMEN’s network of screens now reaches a wide audience of 200 million people every month, […]

Talon, the global independent Out of Home (OOH) media company has appointed former Publicis Groupe Sue Frogley as Group Chief Executive Officer. Sue is an extremely accomplished industry leader with over 30 years experience growing successful global media businesses. She joins Talon from Publicis Groupe, where she was CEO of its media arm in the […]

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May […]

AdForum has launched its latest Business Creative Report: a ranking of the world’s most awarded ads. In 2023 it would appear that the ‘most awarded’ advertising campaign in the world was ‘McEnroe vs. McEnroe’ by FCB New York for Michelob Ultra. The report covers nine categories: Automotive, Entertainment & Leisure, Finance, Food & Beverages, Health […]

Darabase, a pioneer in augmented reality (AR) advertising, has introduced ‘Adcastar,’ the world’s first no code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences. We are told that Adcastar will revolutionise AR campaign creation with its user-friendly interface. Users can create and publish […]

Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception. Last year, Cognitiv claim to have grown their client base by 7.5X, driving […]

iCleanse, a DOOH US startup that develops Swift UV units for phone disinfection paired with advertising media has announced that they have appointed DoohClick as their ad management platform partner. The appointment is an additional step toward iCleanse’s further expansion in the United States. iCleanse has developed a new DOOH format by building high-definition advertising […]

JCDecaux UK has announced the launch of The Programmatic DOOH Live Awards 2024 to celebrate five years since their launch of programmatic digital out-of-home (pDOOH). The new, free-to-enter awards will shine a spotlight on the very best DOOH campaigns from the UK over the past year. In today’s dynamic marketing landscape, pDOOH plays a significant […]

JCDecaux New Zealand is now the exclusive Out-of-Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024. Phil Eastwood, General Manager of JCDecaux New Zealand told us “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: […]

Talon, the global independent Out of Home (OOH) media company, and Out There 360, a Luxury Out of Home Independent Agency, announced today that they have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers.  “OOH remains a strategically vital medium for brands operating in the high-end market,” said Barbara Valensise CEO of Out There 360. “Talon is at […]