Author Archive
Monday, February 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Wildstone have taken a significant step in the Irish market with the digitisation of two keys sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations mark Wildstone’s first two digital developments in Ireland. Known for their outstanding visibility and heavy traffic flow, these standout locations […]
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Monday, February 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Adomni and Kochava, a leading real-time data solutions company for omni-channel attribution and measurement, has announced a new partnership dubbed ‘Outside In by Adomni‘. This program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world. Outside In bridges the out-of-home […]
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Thursday, February 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Hillenaar Outdoor continues its impressive growth strategy in 2024. As of March 1, the operator is once again adding a new digital advertising location to its portfolio. The location is along the A17 near Roosendaal. This addition marks an expansion of the portfolio to 36 A-locations and signifies the introduction to a new highway for […]
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Tuesday, February 13th, 2024
Adrian J Cotterill, Editor-in-Chief
This week JCDecaux launched the first global airport programmatic DOOH offer, an innovative solution designed to empower brands and agencies to execute targeted, dynamic, and contextualised advertising campaigns effortlessly and in real time. The offer enables advertisers to reach +70 million monthly passengers a network of +3,000 screens in major airports worldwide and is available […]
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Tuesday, February 13th, 2024
Adrian J Cotterill, Editor-in-Chief
Anić Outdoor, who own the largest national large-format OOH network in Croatia, has chosen DoohClick as its ad network management partner. We are told that the appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large format screens, high visibility gigaboards and wallscapes […]
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Tuesday, February 13th, 2024
Adrian J Cotterill, Editor-in-Chief
VML’s Streaem, an innovative retail media platform and LDSK have announced a groundbreaking partnership which will provide advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform. Streaem offers advertisers a gateway to premium media inventory, showcasing their content on high-quality screens strategically placed in retail spaces. The integration with […]
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Friday, February 9th, 2024
Adrian J Cotterill, Editor-in-Chief
Davor Stepanovic has joined Media Resources Inc. as Vice-President of Digital Operations. We are told that Davor brings invaluable insights with him that will drive the company’s digital manufacturing operations for improved service delivery to their customers. He will oversee all post-sales activities for Media Resources’ digital manufacturing operations across the United States, Canada, and […]
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Thursday, February 8th, 2024
Adrian J Cotterill, Editor-in-Chief
Hivestack’s new owner Perion Network Ltd. (NASDAQ and TASE: PERI) announced its Q4 2023 and full year results ended December 31, 2023. Tal Jacobson, Perion’s CEO said “Our fourth quarter and annual results showed notable growth in Search, CTV and Retail Media, further demonstrating the positive impact of our business diversification and continued focus on […]
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Wednesday, February 7th, 2024
Adrian J Cotterill, Editor-in-Chief
Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today a partnership between its programmatic digital out of home platform, Hivestack, and Eletromidia, the major out of home media company in Brazil, with more than 64,000 screens in the country’s largest cities, out […]
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Wednesday, February 7th, 2024
Adrian J Cotterill, Editor-in-Chief
If you missed #ISE2024 last week or just want to hear what experts thought about it then you can / should catch Midwich Live Thursday February 8, 2024 at 15:00 GMT / 10:00 EST. Join Chris Neto and Jenny Hicks to hear all about their experience at the four-day show. What did they enjoy? Did […]
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