DailyDOOH

In the fast-paced world of out of home advertising, the OAAA’s 2024 OOH Media Conference has emerged as a vital gathering point, embodying the spirit of collective ambition and unity. Central to this year’s conference is the theme ‘Our Moment’, a concept that shifts focus from individual accomplishments to the power of community, collaboration, and […]

Cisco (NASDAQ: CSCO) and NVIDIA (NASDAQ: NVDA) this week announced plans to deliver AI infrastructure solutions for the data center that are easy to deploy and manage, enabling the massive computing power that enterprises need to succeed in the AI era. “AI is fundamentally changing how we work and live, and history has shown that […]

For the third consecutive year, rideshare advertising company Carvertise, will have clients “swarming” the Super Bowl with fleets of branded rideshare vehicles boldly displaying their marketing messages to fired-up sports fans. WGU (Western Governors University) will be among three of Carvertise’s clients that will be rolling through the streets surrounding Allegiant Stadium on Sunday as […]

South Carolina voters with Independent political party affiliation, but who say they feel closer to Republican, account for 92 million target in-market impressions for OOH inventory in the state according to an analysis of political audiences from Geopath, ahead of the South Carolina, Nevada and Michigan presidential primary elections this month. The analysis demopnstrates how […]

Stagwell (NASDAQ: STGW)’s Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. Last year was the first time these groups converged at Cannes Lions International Festival of Creativity to explore the dynamic culture of sports business, and to great success, with […]

Specsavers this week launched its new ‘Should’ve’ TV campaign with an ad called ‘Airport’ which has been directed by cult comedy director Declan Lowney, known for Ted Lasso and Father Ted. The TV spot initially runs for 8 weeks. Declan Lowney, Director, said “Specsavers have managed to achieve that rare feat of creating their own […]

Camel City Posters, a large format printing company that specializes in Out Of Home, Facility Signage, Point of Purchase, and Construction Signage has acquired Media Resources Inc. Irvin Hardware Division. We are told that the addition of Irvin Hardware is a seamless complement to Camel City’s offerings and highlights the company’s focus on innovation and […]

OUTFRONT Media (NYSE:OUT) has just announced its extensive plans for #BlackHistoryMonth which features inspiring out of home initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history. For the second consecutive year, OUTFRONT is partnering with Ad Age for its […]

This year for Black History Month, the Smithsonian Institution has claimed the theme, ‘African Americans and the Arts’ which lauds the many impacts Black Americans have had on visual arts, music, culinary experiences, cultural movements and more. African American creators have used their craft not only to preserve history and community memory, but to enlighten, […]

The organisers of Integrated Systems Europe say that #ISE2024 was the “most successful edition in its 20-year history” which makes you wonder how they like to define ‘success’. For all those who exhibited and attended it was obviously a great show, well attended and with lots on offer BUT it wasn’t the largest ever in […]