Author Archive

Carl Leaver Joins Wildstone as Non-Executive Chairman

Friday, February 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Carl Leaver has joined Wildstone as Non-Executive Chairman. With a distinguished career in executive and non-executive roles, Carl brings a wealth of experience and a proven track record of driving substantial shareholder value across diverse industries. Carl currently also serves as Chairman of Lebara, a European mobile phone operator, and TopHat, a manufacturer of modular […]

Rubén Valverde Joins Worldcom OOH

Friday, February 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Rubén Valverde has joined Worldcom OOH Europe where he will be responsible for leading the Operations teams in the European territory, as well as strengthening and developing relationships with partners, agencies, and outdoor and digital advertising companies in the region. Eric Marotel, Managing Director of Worldcom OOH Europe told us “Our operations in Europe are […]

Mo Ghalayini Joins ChannelSay

Thursday, February 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Mo Ghalayini has joined ChannelSay as the Global Digital Experience Advisor. We understand that ChannelSay, in partnership with media mea LLC (his former employer) will now handle all aspects of (their( Digital Signage, except for advertising.

The Shoppable TV Report: 2024 And Beyond

Wednesday, January 31st, 2024

Adrian J Cotterill, Editor-in-Chief

LG Ad Solutions is sharing its latest thought leadership research to help with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions around ‘shoppable’ TV advertisements, such as scannable QR-enhanced ads, as well as subsequent purchasing behavior after seeing TV ads. Some of the key takeaways include: – […]

Fyllo|Semasio’s Contextual Advertising Vision

Tuesday, January 30th, 2024

Adrian J Cotterill, Editor-in-Chief

Fyllo|Semasio, a provider of contextual targeting solutions, has announced that the company has begun migrating its entire portfolio of audience taxonomy data into privacy-compliant contextual segments via its Semasio targeting platform (advertisers can use this to drive performance in a post-cookie environment). Ee are told that the transition is currently underway and should be fully […]

Full-Year 2023 @JCDecauxGlobal Revenue

Tuesday, January 30th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its revenue for the full-year 2023. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of […]

BlueZoo Winter 2024

Tuesday, January 30th, 2024

Adrian J Cotterill, Editor-in-Chief

BlueZoo, the innovator in foot traffic measurement and analytics solutions, this week announced BlueZoo Winter 2024, with new capabilities to further improve audience measurement accuracy and manage tens of thousands of remote sensors. BlueZoo has introduced range-detection-based calibration to deliver a balance of fast and accurate sensor calibration, decreasing deployment times to less than ten […]

#ISE2024 @PeerlessAVEU Booth 3R300

Tuesday, January 30th, 2024

Adrian J Cotterill, Editor-in-Chief

AV technology pioneer Peerless-AV will be showcasing a host of new in stock and coming soon products on a bigger and new booth location in Hall 3 (#R300) at #ISE2024 this week. Undoubtedly a showstopper on the booth will be an impressive, custom curved and overhanging dvLED video wall structure using a SEAMLESS Bespoke Series […]

#ISE2024 @Quividi Booth 6F590

Monday, January 29th, 2024

Adrian J Cotterill, Editor-in-Chief

If you are looking for #DOOH or #AdTECH in Barcelona at #ISE2024 this week then as usual you will sadly be dissappointed, though with the rise of Retail Media Networks there are some bright spots on the show floor but not many. For the first time in as long as I can remember #OOH CMS […]

Publicis Puts #AI At Its Core

Monday, January 29th, 2024

Adrian J Cotterill, Editor-in-Chief

After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe [Euronext Paris FR0000130577, CAC 40] last week set out its strategy to become the industry’s first #AI-powered Intelligent Sys In the last six years, Publicis has become a partner in its clients’ transformation. Through […]