Author Archive
Monday, January 29th, 2024
Adrian J Cotterill, Editor-in-Chief
DOmedia is partnering with location analytics leader Placer.ai to launch PeopleToMySpot.com, a website designed to improve the effectiveness of out-of-home advertising for small businesses. This website aims to help local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations and build ad campaigns to increase customer foot-traffic. “With increasing competition online, local businesses […]
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Friday, January 26th, 2024
Adrian J Cotterill, Editor-in-Chief
Former vice president of digital out-of-home at Quotient, Norm Chait has joined Hivestack as their new Vice President, US SSP Sales. He brings with him an incredible background and expertise from the #OOH and #DOOH space that will help no doubt help Hivestck continue to build and scale their business across the US market.
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Friday, January 26th, 2024
Adrian J Cotterill, Editor-in-Chief
ASUS and ASUS IoT this week announced that they have entered into a strategic partnership with Quividi, the pioneer and leader in AI and computer vision (CV) based real-time audience measurement platforms for the digital signage and retail industries. The collaboration allows for seamless integration of Quividi’s advanced audience measurement solutions into the range of […]
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Thursday, January 25th, 2024
Adrian J Cotterill, Editor-in-Chief
The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in online advertising. […]
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Tuesday, January 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
Seed Health, a leader in microbiome science and creator of the acclaimed DS-01® Daily Synbiotic, has just unveiled its first-ever billboard in Times Square. The company that is also behind the viral Gwyneth Paltrow ‘anti-ad’ – won’t use the spot to promote its products. In a bold continuation of its anti-marketing legacy, Seed has reimagined […]
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Tuesday, January 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
ECN has stepped up its #dooh roll-out in France with the city of Marseille from the start of the year. ECN can now offer over fiv3 million qualified contacts every week in Paris, Lyon, AND Marseille.
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Monday, January 22nd, 2024
Adrian J Cotterill, Editor-in-Chief
Executive Channel Network (ECN) is expanding into Scotland. This expansion coincides with the launch of its first connected office at 40 Princes Street in Edinburgh which is now using its cutting-edge managed content platform, further solidifying ECN’s commitment to enhancing office communication. 40 Princes Street is a landmark building situated in Edinburgh’s bustling city centre […]
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Monday, January 22nd, 2024
Adrian J Cotterill, Editor-in-Chief
UK, Leeds-based out-of-home specialist 75Media has acquired London-based iQ OOH for an undisclosed sum. 75Media will incorporate iQ’s 81 digital panels into its own portfolio, and all of its employees, including iQ founders Tim de Monte and David Peters, will transition into the newly expanded organisation. iQ was founded in 2021, by De Monte and […]
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Friday, January 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Olivia Oshry, formerly of Flowcode and AOL, has joined the OAAA as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the reins on the OAAA’s […]
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Friday, January 19th, 2024
Adrian J Cotterill, Editor-in-Chief
Prue Cox has joined oOh!media to lead Data, Solutions and Digital Sales in a newly created group director role. Prue will execute market leading client acquisition, retention, development and market expansion. She will help transform the way oOh! sells, including a greater emphasis on programmatic, and data led planning and reporting, aligned with its strategy […]
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