DailyDOOH

SES-imagotag (Euronext: SESL, FR0010282822), a global leader in digital solutions for physical commerce, has announced that it has changed its name to VusionGroup. The release said that this new name embodies the various product lines and solutions that have enhanced the Group’s offer over the years, all of which contribute to the digitalization of commerce. […]

In a strategic move that we are told reshapes the out-of-home media landscape, Travel Plaza Media has forged an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. The press release stated that this collaboration underscored TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise to amplify impact.

Clear Channel Outdoor (NYSE: CCO) and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, this week announced the launch of a nationwide digital out-of-home media campaign timed with National Mentoring Month featuring ‘Game Changers,’ an initiative that unites the collective power of influential leaders and changemakers to […]

As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N Media Adsquare Advert Outdoor Advertising Agnoli Sign Co […]

Global media agency Assembly has announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership with Talon and Place Exchange to connect Assembly’s media activation capability to DOOH […]

Clear Channel UK has been confirmed as The Creative Shootout’s 2024 official Out of Home media partner, joining other big names like The Guardian, in supporting the UK’s leading done in a day creative-for-good awards, with GBP 100,000 of media inventory. Clear Channel will offer the inventory prize for this year’s winning campaign, that will […]

Clear Channel UK has announced a new partnership with Positive News, a pioneering media outlet that reports on what’s going ‘right’ in the world where they will deliver uplifting stories of progress to millions of people in public spaces. Ben Hope, Marketing Director at Clear Channel UK, told us “In a world filled with clickbait […]

Ambient Weather has announced a partnership with AccuWeather, the global leader in forecasting services. This collaboration of two long-standing weather brands marks a significant milestone in the field of meteorology, as Ambient Weather’s cutting-edge weather stations — the WS-2000, WS-2902, and WS-5000 — emerge as the official weather stations of AccuWeather. We are told that […]

BT Group’s digital and startup incubation hub, Etc. unveiled at #CES2024 a CES Honouree awarded #EV charging solution which converts existing street infrastructure to public charge points. Etc. Managing Director Tom Guy was on hand at the show to explain that Etc. will be powering up the UK’s first charging unit built from a street […]

Owner/developer WIN Properties has added a large double-sided LED billboard to its auto-center in Carson, California, on the eastbound side of Interstate 405/San Diego Freeway. The 64-foot-tall pylon faces east- and westbound traffic on the busy highway and features promotional content for Hyundai Carson and Chevrolet of Carson. Electra-Media, Inc. (EMI) oversaw the digital enhancement […]