DailyDOOH

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home media providers, has announced a new partnership with Nevada-based Terrible Herbst Inc. (Terrible’s) to provide brands with the unique opportunity to activate state of the art digital out of home media campaigns across the street from this year’s Big Game at Allegiant […]

Geopath’s CEO Dylan Mabin gives us his 2024 predictions… Alignment on standardized OOH measurement terminology A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. Greater clarity in the definitions and language used to capture […]

Branded Cities, North America’s premier Out-of-Home and iconic media company, has announced an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at the Solair Wilshire, a luxury high-rise residential and commercial complex on Wilshire Boulevard. Sited at the intersection of Wilshire Boulevard and South Western Avenue, The […]

In May 2023 to much fanfare Kubient, Inc. (once NasdaqCM: KBNT, KBNTW) and Adomni Inc. entered into a definitive merger agreement where Adomni would merge with and become a wholly-owned subsidiary of Kubient but it actually didn’t take that long for the deal to fall apart. On November 27, 2023 Adomni, Inc. officially cancelled the […]

SpaceVision.ai, who describe themselves as a leading Computer Vision-based #AI company in South Korea have partnered with LG Electronics at #CES2024 to showcase a number of innovations, and in turn unveil some technology that they say will shape the Future of the retail sector with DOOH. Their space analysis solutions, with computer vision sensors and […]

Every year, CES (and its exhibitors) welcomes celebrities and ambassadors for the world’s best-known brands, this year is no exception except that I don’t think in the 32 years that I have been attending have I seen a specific press release listing a big majority of them. Gary Shapiro, president and CEO, CTA said “CES […]

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s #CES2024 Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an Out of Home industry members opening dinner, VIP floor tour that focuses on technologies […]

Ruth Fornell has joined Poppulo as its new chief executive officer, effective Monday, December 18. Vista Equity Partners portfolio company Four Winds Interactive LLC. acquired Ireland-based software provider Poppulo in March 2021 and Four Winds was renamed Poppulo in November 2022. It looks like the investors have had some sway here with Four Winds’ co-founder […]

Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. Smart Outdoor CEO Mark Catterall said: “To support our growth across the North and Scotland, it’s important to choose an adtech network partner that has direct […]