DailyDOOH

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home advertising industry, this week announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. Jaime Robinson, Co-Founder and Chief Creative […]

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc. The terms of the transaction include USD 100 million in cash paid upon closing and a three year employee retention and performance-based payment plan of up to USD 25 million. […]

Craig Benner, CEO and founder of Accretive, has some predictions for what this coming year may bring. Here is what he shared with us… OOH will be recognized as a performance channel Smart marketers already know that OOH is a performance channel. In 2024, this will gain even more steam that will be made abundantly […]

Over on LinkedIn Dennis Kuperus wrote “After an incredible 14-year journey at Kinetic, which felt more than just a job and enabled me to act like a corporate entrepreneur – spearheading innovation both regionally and globally – the time has come for me to bid farewell and turn a new chapter. My path with Kinetic […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the third quarter of 2023 totalling GBP 346m, an increase of +12.9% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +15.6% and Classic OOH grew +8.1%. Digital’s share […]

A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent.  The new study commissioned by the Out of Home Advertising Association of America (OAAA) reflects the re-emerging importance […]

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]

Kurt Tingey has joined Color Visión, one of the leading outdoor advertising companies in Central America. We are told that this strategic addition comes at a crucial moment for Color Visión as the company seeks to expand its presence both in Central America and on the global stage.

Former Splicky UK Sales Director Gordon Bonifacio has joined Displayce as Head of Sales as it opens an overseas office in London. With a robust background in programmatic sales spanning various digital platforms, Gordon possesses a wealth of expertise in sales strategy, business development, and international expansion, particularly in the UK market. During hos time […]

Lamar Advertising Company (Nasdaq: LAMR) has announced that the company’s airport advertising team has been awarded a seveb year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing static advertising displays throughout the airport while upgrading and adding to […]