DailyDOOH

Billups has launched Billups Analytics, described as an innovative analytics platform specifically for OOH campaign performance tracking and measurement. The press release says that it leverages machine learning technology and that “Billups Analytics is poised to transform how advertisers and marketers evaluate the effectiveness and impact of their OOH campaigns”. “The misperception that OOH is […]

Global, the Media & Entertainment Group, has this week announced that its Spanish division Global Spain, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from January 1, 2024 until 2032. Borja Balanzat, Managing Director of Global Spain told us “At Global we’re committed to […]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. “The potential of […]

Pikasso Italia has announced that, following a competitive tender, it has been awarded the exclusive mall DOOH advertising concession of Euroma2 by Quantela Inc. Euroma2 is the second largest mall of Rome and the fourth of Italy (in terms of footfall) and the elegance of its architecture and fittings and the wide offering of the […]

After more than 25 years of providing innovative signage solutions to many of the most iconic sports, entertainment and transportation venues in the world, ANC is making its debut on Broadway. As part of a ground-breaking partnership for the firm with New Tradition Media, ANC has been retained to install and service three digital advertising […]

Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel. This is their third UK based Member event which includes… David Roth, who is CEO […]

The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic. Displayce now provides its users […]

Hivestack this week announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals. Hivestack Curate provides a unique opportunity that puts buyers in the driver’s seat to create tailored, transparent, customized deals. It also enables them […]

Delta Air Lines has just opened a pop-up store in JFK’s Terminal 4 appropriately named, ‘The Window Seat Shop’ just in time for holiday season shopping. In partnership with W+K New York, the store reinforces the value of Delta’s SkyMiles Membership with new ways for them to earn towards 2025 Medallion Status. Opening last week […]