Author Archive

TRISON Finally Sold

Tuesday, November 14th, 2023

Adrian J Cotterill, Editor-in-Chief

The Spanish fund manager Portobello Capital has sold its majority stake in the TRISON Group to L-GAM, the venture capital fund owned by the royal family of Liechtenstein. We understand that TRISON CEO Alberto Cáceres Tejedor and the current management team will remain on board going forward. L-GAM Felipe Merry del Val said “Trison is […]

LED Truck Media Leverages @StreetMetrics

Tuesday, November 14th, 2023

Adrian J Cotterill, Editor-in-Chief

StreetMetrics, the leader in out-of-home media measurement, announced this week that Miami-based LED Truck Media has selected it as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation. “LED Truck Media was one of StreetMetrics’ earliest […]

Great @CCOutdoorNA Support For @The_USO

Tuesday, November 14th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for the people serving in the U.S. military and their families. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country […]

Hemköp Signs w/ @ZetaDisplayAB

Tuesday, November 14th, 2023

Adrian J Cotterill, Editor-in-Chief

ZetaDisplay has entered into a multi-year framework agreement with Axfood, initially for the development and establishment of a new digital signage solutions concept for leading Swedish grocery retail chain Hemköp covering 220 stores. Hemköp wanted to challenge established digital signage practices and deliver a refreshed in-store solutions concept backed by business value focus, data and […]

Left Field Labs and Movers+Shakers Join Stagwell

Monday, November 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Left Field Labs and Movers+Shakers have both joined the Stagwell network. Left Field Labs is the digital agency inventing at the intersection of technology and human-centric design, with deep expertise in AI and immersive experiences. Joining Constellation, Left Field Labs will be a key part of their digital strategy moving forward. “As part of Stagwell […]

Nigel Clarkson Joins @TAPTAP_Digital

Friday, November 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Former Hivestack Global CRO Nigel Clarkson has joined Taptap Digital as Global Chief Revenue Officer. TapTap is an Omni-channel platform that allows clients and agencies to plan, buy and measure their advertising more effectively than ever. Nigel told us “The power of location and multiple other data sources allow them to predictively analyse consumer behaviour […]

New @OUTFRONTMEDIAUS LA Campus

Wednesday, November 8th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) has opened a new OUTFRONT Campus in Los Angeles. The new space, which spans 34,000 square feet at 1520 North Cahuenga Boulevard in the Vinyl District of Hollywood, serves as the West Region Headquarters for the out-of-home advertising company. The move positions the OUTFRONT team right in the middle of LA, bringing […]

Ulta Beauty SOS Launch Sites

Tuesday, November 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Following on from the news that SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program, we can reveal their early sites. At select stores, SOS machines will provide a seamless sampling experience for […]

Bell Media Delivers Streets-to-Screens Campaign

Tuesday, November 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]

New York City Marathon Ad Campaigns

Monday, November 6th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT is spotlighting the New York City Marathon with innovative OOH and content campaigns. Utilizing their platform, Moments by OUTFRONT, they’ll be running two themed content campaigns: ‘Moments in Style’ in partnership with PureWow/One37PM and ‘Moments in Food’ in partnership with So Yummy. ‘Moments in Style’ features tips and essential information for anyone participating in […]