Author Archive

Scape X – Live in London at @FluxInnovation Lounge

Thursday, October 31st, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Thursday October 31, Flux Innovation will host an exclusive showcase of the groundbreaking Scape X technology at their Flux Innovation Lounge. On the eve of the #AVAwards, Interactive Scape will be flying in from Berlin and will connect with their UK-based clients, partners, and friends. Scape X, nominated for ‘Communication Technology of the Year’ […]

Driving Transparency In Media Supply Chains

Wednesday, October 30th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices. Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on […]

Carvertise And @StreetMetrics Expanded Global Partnership

Wednesday, October 30th, 2024

Adrian J Cotterill, Editor-in-Chief

StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns. “By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging […]

Clear Channel Spain / @JCDecauxGlobal Acquisition

Tuesday, October 29th, 2024

Adrian J Cotterill, Editor-in-Chief

Back in May 2023 JCDecaux SE (Euronext Paris: DEC) announced that it had entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain. However earlier this week Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to […]

LaunchPAD Aims To Grow Across Europe

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel LaunchPAD says that it is making significant strides with the expansion of its Business Development function across Europe. A newly expanded Business Development Team will focus on cultivating deeper relationships with key partners and clients, helping them leverage programmatic solutions that are now integral to today’s data-driven marketing environment. Charmaine Tavassoly, a former […]

Ad Market Outlook: Year End 2024 + 2025 Forecast

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast. The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH […]

Led by Alphabet @Waymo Raises USD 5.6 billion

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Last week Waymo LLC, formerly known as the Google Self-Driving Car Project, closed an oversubscribed investment round of USD 5.6 billion, led by Alphabet. There was also continued participation from Andreessen Horowitz, Fidelity, Perry Creek, Silver Lake, Tiger Global, and T. Rowe Price. “Customers love Waymo. The company has built the safest product in the […]

#CES2025 First-Of-Its-Kind Keynote at @SphereVegas

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Once again the CEO of Delta Ed Bastian will keynote #CES2025 BUT this year he will be on stage at Sphere. The plan is that this ‘next-generation entertainment medium that is redefining live experiences’ will be where Ed will take the audience on an immersive journey highlighting Delta’s vision for using technology to enrich human […]

4yousee Acquired By Eletromidia

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

4yousee, founded back in 2006, the leading CMS provider in Brazil’s digital signage market, serving retailers, QSR operators, and gas stations has been acquired by Brazil’s largest DooH media owner, Eletromidia. 4yousee is LATAM’s largest digital signage CMS and analytics platform and has 40,000+ installed touchpoints. Eletromidia, previously 4yousee’s main customer, has now taken control […]

@AcuityBrands Acquires @QSYS_AVC

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Acuity Brands, Inc. (NYSE: AYI), a market-leading industrial technology company, has reached a definitive agreement to acquire QSC, LLC for a purchase price of USD 1.215 billion, or USD 1.1 billion net of approximately USD 100 million in present value of expected tax benefits. The net purchase price represents approximately 14 times QSC’s estimated EBITDA […]