Author Archive

Out of Home: NOW, December 5 (New York)

Sunday, November 5th, 2023

Adrian J Cotterill, Editor-in-Chief

The Advertising Club of New York are holding the 16th Annual Out Of Home Now: 2023 event on Tuesday December 5 between 08:30 and 12:20 ET. LIVE at Tribeca 360° 10 Desbrosses St, NYC Space Will be Limited at Live Event, Streaming Available Since a highpoint in 2019, the US OOH market has experienced a […]

Apparatix Adds #OOH Ad Data to @DOmedia

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Out-of-home media owners can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. We are told that the integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH media availability […]

Enhanced UK / Europe Presence For @DPAAglobal

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home media and its growing role in the omnichannel mix, revently announced that it is enhancing its presence in Europe with the launch of a new office in UK. Founding Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and […]

Revolutionizing the Fusion of #AI and #OOH

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]

UK Ad Market Avoids Contraction

Tuesday, October 31st, 2023

Adrian J Cotterill, Editor-in-Chief

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) […]

The World’s First #AIAdvertising Conference

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]

The AdAi Conference TechFlash

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]

The State and Future of #AI in OOH Advertising

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]

New @75Medialtd Scotland Team

Friday, October 27th, 2023

Adrian J Cotterill, Editor-in-Chief

UK Outdoor media owner 75Media has launched a dedicated team in Scotland, with three new appointments, to keep up with its expanding portfolio of classic and digital billboards in the country. 75Media launched in Scotland earlier this year, taking on Scotland’s largest outdoor advertising structure, the M8 Tower in Glasgow, as well as the iconic […]

Captivate Adds Tennis Channel And Stadium To Roster

Friday, October 27th, 2023

Adrian J Cotterill, Editor-in-Chief

Captivate, North America’s leading digital-out-of-home video network, is expanding its content portfolio by announcing two new video content-focused partnerships with Tennis Channel, home of the ATP and WTA Tour, and Stadium, a multi-platform sports network, to enhance Captivate’s content offering with several new series. Captivate is set to serve up thrilling video highlights and recaps from […]