Author Archive

ChargeEuropa / Santander Leasing Partnership

Thursday, October 26th, 2023

Adrian J Cotterill, Editor-in-Chief

ChargeEuropa, a prominent electric vehicle (EV) charging infrastructure provider, has announced a significant funding partnership with Santander Leasing. We are told that this partnership signifies a pivotal moment in Poland’s EV sector and highlights both companies’ commitment to sustainable transportation solutions. Poland’s automotive market is rapidly adopting electric vehicles, necessitating a reliable charging network. Rafał […]

Student #OBIES2024 Awards

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

The 2024 Student OBIE Awards encourage college students to develop and submit artwork for any OOH format and advertiser of their choosing. The oldest and most prestigious honor for creative excellence in out of home advertising is the OBIE Awards. OBIE – short for obelisk – refers to the ancient stone pillars that served as […]

Bell Media Acquires OUTFRONT Media Canada

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]

SOS Partners w/ Ulta Beauty & In-Store Sampling

Wednesday, October 25th, 2023

Adrian J Cotterill, Editor-in-Chief

SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program and rollout a first-ever digital commerce media program. The trial program will debut SOS smart vending machines within 10 Ulta Beauty stores across the […]

DOOH-E @DPAAglobal Award Winners

Monday, October 23rd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10. The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by […]

Clear Channel Europe Partners w/ @PlaceExchange

Monday, October 23rd, 2023

Adrian J Cotterill, Editor-in-Chief

Place Exchange has announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD. Clear Channel LaunchPAD is a pan-European advertising platform […]

COMMB In Strategic Alliance w/ @EnvironicsA

Monday, October 23rd, 2023

Adrian J Cotterill, Editor-in-Chief

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

London’s Big Mouth Billy Bass Billboard

Friday, October 20th, 2023

Adrian J Cotterill, Editor-in-Chief

Breaking the boundaries in a campaign of firsts, LEAP has launched its biggest campaign to date, with the UK’s largest roadside animatronic billboard at the UK’s busiest train station, Waterloo. Featuring the iconic singing and dancing Big Mouth Billy Bass, the giant, animatronic fish serenades passers-by, sharing the taste benefits of consuming free, not farmed, […]

Three New Govision Board of Directors

Friday, October 20th, 2023

Adrian J Cotterill, Editor-in-Chief

GoVision LLC, the premier provider of large-scale LED video displays, announced this week the appointment of three prominent executives to its Board of Directors: Matt Deimund, Chief Transformation Officer, Varsity Spirit Chuck Huttinger, Co-founder/CEO, GFX International, Inc. Stephen Shannon, Founder/CEO, Colo Development Partners Matt Deimund joined Varsity Spirit in February 2022 in the role of […]

JetSet Media and Private Jet Media Expand Footprint

Thursday, October 19th, 2023

Adrian J Cotterill, Editor-in-Chief

JetSet Media and Private Jet Media have announced a (new) JV as PJM Americas to further develop advertising in North American FBOs. Using JetSet’s knowledge of the U.S. market and PJM’s expertise overseas, this partnership increases its general aviation advertising presence to close to 200 FBOs in 25 countries.