DailyDOOH

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

Nielsen announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics […]

Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, has announced a new advertising sales partnership with TikTok, leveraging the platform’s newly announced ‘Out of Phone’ offering. This strategic collaboration enables brands on TikTok to amplify their content on unique real-world screen types, including large format LED screens, digital urban panels, […]

Seedtag, a global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary Contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage with modern consumer interests without relying on personal data. Contextual Audiences effectively address the hurdles […]

UK Outdoor media operator 75Media has donated 34 digital billboards to the charity Make 2nds Count, as part of a campaign to highlight the impact of the incurable but little-known disease secondary breast cancer. 50 landmarks from Blackpool Tower to Cardiff Castle were lit up in the colours of Make 2nds Count on Secondary Breast […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, this week announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at […]

Azerion announced thi week the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, […]

Leading digital video network Captivate has partnered with Luxer One to enhance digital screens on package management lockers across multifamily properties. This collaboration brings Captivate’s content experience to residents in upscale multifamily residences, giving advertisers unprecedented access to primary shoppers and household decision-makers in a brand-safe environment. Captivate serves as the digital content solution for […]

Building on its popular “Don’t Stop. Sprint” national campaign earlier this year, home improvement retailer Screwfix has now taken to London out of home sites to promote Screwfix Sprint, its rapid 60 minute or less delivery service, to reach tradespeople as they commute across the city. The brand’s first dynamic digital OOH campaign launched last […]

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]