Author Archive

Las Vegas ELV8 Lauched By @PearlMedia

Monday, October 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Pearl Media is introducing its second spectacular digital sign on the Las Vegas Strip in the last five months with ELV8 (pronounced “Elevate”). Sitting on top of the Waldorf Astoria, the sign was specifically designed to showcase full motion 3D anamorphic content as it hangs over the corner of the building at a 110-degree angle, […]

Boys and Girls Clubs Gets Free @Screenverse Ad Space

Monday, October 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Leading digital advertising network Screenverse has announced its collaboration with Boys & Girls Clubs of Greater Washington (BGCGW) to support its mission of empowering children and fostering positive development. BGCGW serves children across 25 sites from Manassas to Germantown, and offers a wide range of programs, including art, music, fitness, and character development. These programs […]

Grupo Expansión Partnership w/ @Hivestack

Friday, October 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Hivestack, the world’s leading, independent programmatic DOOH #AdTECH company this week announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcast, podcasts, online display, OOH and DOOH. Hector Gonzalez, Chief Revenue Officer of the Americas at Hivestack commented, “We are thrilled to […]

Nerdy Bunny Acquired By Rockbot

Friday, October 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Rockbot, who describe themselves as a multiproduct media platform that creates enhanced in-location customer experiences, announced during #OOHNYC the acquisition of Nerdy Bunny, an interactive signage and retail display solutions platform. Nerdy Bunny CEO Itai Ben-Gal told us “We are thrilled to join forces with Rockbot and supercharge our mission of helping retailers innovate, solve […]

#OOHNYC Sip & See LiquidView’s Digital Windows

Wednesday, October 11th, 2023

Adrian J Cotterill, Editor-in-Chief

There are still a couple of places left this afternoon at one of the must-attend events during Out of Home New York. This exclusive popup in Midtown is where you can experience LiquidView’s revolutionary digital window in person AND meet LiquidView CEO & Founder Mitch Braff. This is exactly the sort of event that work […]

Walmart to Keynote #CES2024

Monday, October 9th, 2023

Adrian J Cotterill, Editor-in-Chief

We note that Walmart, blled as the world’s leading retailer is returning to the keynote stage at #CES2024. CEO Doug McMillon will bring Walmart’s people-led, tech-powered vision to life, highlighting how Walmart improves lives, communities and the planet. No stranger to the show, Walmart has been a staple at C Space and keynoted at CES […]

#OOHNYC @ProtoHologram Open House

Monday, October 9th, 2023

Adrian J Cotterill, Editor-in-Chief

Attendees at this week’s Out Of Home New York are invited to join Proto for a Hologram Open House at their NYC studio where you can instantly turn yourself into a hologram and see everything their technology can do. Proto are the original, patented, cybersecure hologram device, which is now loaded with the world’s first […]

Joel Turner Joins 75Media

Friday, October 6th, 2023

Adrian J Cotterill, Editor-in-Chief

UK outdoor advertising operator 75Media has appointed Joel Turner as commercial director, as it doubles the size of its offices to accommodate a rapidly expanding team. Joel joins from digital agency 26, where he also held the role of commercial director. Prior to that he was studio director at agency Epiphany and he previously held […]

McDonald’s Fireside Chat @DPAAglobal Summit

Wednesday, October 4th, 2023

Adrian J Cotterill, Editor-in-Chief

To kick off this year’s Global Summit, the DPAA is proudly presenting a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known […]

OOH’s Crucial Role 4 Brooks Running @DPAAglobal Summit

Tuesday, October 3rd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on how Out of Home plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North […]