DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on Pepsi’s Todd Kaplan‘s ‘Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape’ presentation. From building ideas that are “culture first”, reimagining the […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated significant leadership in digital advertising and media. The Leading […]

At Kauffman Stadium from September 29th to October 1st, the Kansas City Royals surprised fans with a George Brett hologram, a life-sized, 4K version of himself telling fans the story of the infamous Pine Tar Bat incident. The hologram was produced for the Royal’s creative agency Pine Tar Collective by Transcend Holographic Media and displayed […]

Clear Channel Outdoor (NYSE: CCO) has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three larger than life out of home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. Advertisers can take part in the excitement and […]

Clear Channel Outdoor (NYSE: CCO) has started rolling out its exclusive network of Out-of-Home Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter, in the highly coveted Los Angeles metropolitan area. The Clean California campaign is the first advertiser to debut their ad campaign on these Showcase Shelters that will reach thousands of […]

US Out of home advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).  Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of […]

Motionworks, one of North America’s leading population intelligence companies announced last week the official launch of its proprietary human mobility solution, Popcast. Popcast provides demographic and psychographic population density at various geographic resolutions every hour of the day. The magnitude of these population groups, also known as Motionworks Cohorts, can be quantified by the number […]

Billups has acquired TAC Media Sdn. Bhd., a prominent OOH advertising specialist based in Malaysia. We understnd that the acquisition will integrate TAC Media’s regional network and insights with Billups’ global footprint and technical acumen. As a result, the company’s brand and agency partners will have direct access to Billups’ award-winning services and proprietary and […]

We’ve been expecting this announcement for a while and the standard flowery email went out last week, which of course undoubtedly covers a multitude of failings as they always do. On Friday the global, independent Out of Home media agency Talon announced the appointment of Mike Saunter to the role of Group Chief Financial Officer […]

Austrian digital signage integrator Peakmedia has been acquired by ZetaDisplay. The announcement said that the acquisition is a decisive step for ZetaDisplay towards further strengthening its significant market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. “We are now […]