Author Archive

Wovenmedia Partners w/ @PlaceExchange

Wednesday, September 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Wovenmedia this week announced a partnership with Place Exchange to enable its retail clients to attract spending from brands looking to advertise programmatically on in-store digital screens. In-store retail media has been rapidly growing alongside the burgeoning online retail media sector, with the proliferation of in-store digital screens that can deliver relevant messaging throughout the […]

Invenda Group AG and @Quividi Partnership

Tuesday, September 12th, 2023

Adrian J Cotterill, Editor-in-Chief

Invenda Group AG, a leader in next-generation automated retail, and Quividi, the pioneer and world’s number one in #AI and Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home and Retail, this week announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. Invenda’s Internet of […]

UK Advertisers To Increase #pDOOH Spend Says @VIOOH

Tuesday, September 12th, 2023

Adrian J Cotterill, Editor-in-Chief

VIOOH has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH remains strong with its popularity surging, especially in the UK. Across campaigns that UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included #pDOOH, with the average […]

USD 9.3 Million @Motionwrks Series A Funding

Tuesday, September 12th, 2023

Adrian J Cotterill, Editor-in-Chief

Motionworks, a disruptive solution in the population intelligence market has announced a Series A funding round of USD 9.3 million. The funding round was led by Blue Heron Capital with participation from Motley Fool Ventures and Hybrid Capital. We are told these funds will allow the company to accelerate the rapid growth of its Population […]

OUTFRONT Media Brand Central Station

Monday, September 11th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media will showcase the art and science of out of home through Brand Central Station, a **new blog** from them that has just launched. You can find their first week stories here! Plenty of Fish Turns Heads with Its Latest NYC Transit Advertising Hulu Uses Billboard Special Effects to Promote Saint X in This […]

Travel Path Media Inc.

Friday, September 8th, 2023

Adrian J Cotterill, Editor-in-Chief

In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens […]

Neil Diamond Musical to Open @DPAAglobal Global Summit

Thursday, September 7th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. Created in collaboration with Neil Diamond […]

Smart Outdoor Assets Acquired By @WildstoneUK

Thursday, September 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has taken a significant step in diversifying its portfolio with a major acquisition of assets from Smart Outdoor. The acquisition includes 41 digital panels of various formats, with the majority strategically located within […]

Karen Rankin Joins Trueform Group

Friday, September 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Former Clear Channel Director of Council and Corporate Partnerships Karen Rankin has joined Trueform Manufacturing & Technologies Group as their Development Director.

Suzanne La Forgia Joins @VoltaCharging

Friday, September 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Industry veteran Suzanne La Forgia has joined Volta Charging as National Ad Sales Director. Suzanne has spent the last eight years at Captivate, LLC., most recently as SVP, Advertising Sales. Suzanne was of course integral in defining the digital place based industry some 15 years ago when she was President of the DPAA February 2008 […]