Author Archive

State of the Nation @VIOOH Breakfast Panel

Thursday, August 31st, 2023

Adrian J Cotterill, Editor-in-Chief

Join VIOOH, Dentsu and JCDecaux September 13th in New York to learn about the State of the Nation in programmatic DOOH advertising and ways that the industry can come together to address areas for development. VIOOH recently partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, […]

Four New @WildstoneUK Billboards in Salford

Thursday, August 31st, 2023

Adrian J Cotterill, Editor-in-Chief

UK outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council. Wildstone has worked in partnership with Salford City Council to develop four new digital billboard sites, which will be managed and operated by 75Media. The sites will generate a significant annual rental for the council, […]

Shelf Nine Acquired By @VSBLTYco Groupe

Wednesday, August 30th, 2023

Adrian J Cotterill, Editor-in-Chief

VSBLTY Groupe Technologies Corp (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) has signed a non-binding LOI to acquire Shelf Nine, a retail media network oner which provides brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase. The companies expect to finalize their definitive agreement within the […]

#OOHNYC @DPAAglobal Global Summit

Wednesday, August 30th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has some fabtastic speakers for its October 10 Global Summit. This year’s event entitled Omnivideo will be held at Chelsea Piers in New York City during Out Of Home New York (formerly New […]

August 2023 @COMMBCA Insights Report

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

COMMB’s most recent Insights Report delves into the current focal points and significant subjects of the summer, casting light on their influence on audience dynamics and behaviours. We analyze the resurgence of resto-bars with additional focus on patio popularity and delivery demand, as well as Canadians’ steady preferences for in-person shopping at brick & mortar […]

Olyns Partners w/ @Screenverse To Sell #DOOH

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

Olyns, an innovative AI-powered recycling solution and retail media network has announced a partnership with Screenverse, Inc.. The partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA’s including the Bay Area, Los Angeles, and Atlanta. Olyns’ recycling RVM Cubes function as a retail media […]

New Brand Safety Capability in @Quotient’s #DOOH

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT) has launched Brand Safety, a new capability within Quotient’s Digital Out-of-Home (DOOH) platform, which enables advertisers to effectively ensure inventory is near points of interest, venues or businesses that align with their brand and messages. This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve […]

Quividi Joins IAB

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

Quividi, a global leader in audience analytics and shopper engagement for Digital Out-Of-Home and In-Store Retail Media has announced its membership in the Interactive Advertising Bureau (IAB). We are told that joining IAB marks a significant milestone in Quividi’s journey as a pioneering company in the DOOH and In-Store Retail Media advertising ecosystem. For the […]

Alice Date Joins @TalonOOH

Friday, August 25th, 2023

Adrian J Cotterill, Editor-in-Chief

Talon has announced the appointment of its first Group Sustainability Manager, Alice Date. The appointment coincides with Talon joining Ad Net Zero, signifying their commitment to driving good sustainability practices throughout the business and the wider advertising ecosystem. Alice Date joins the Talon team following four years at the transformation consultancy firm EY in Australia […]

Sony Professional Display Solutions Roadshow

Friday, August 18th, 2023

Adrian J Cotterill, Editor-in-Chief

Sony is back on the road with a 10-city tour which kicks off in Chicago on August 30, 2023. Join them in a city near you and meet with Sony’s tech and engineering teams to experience demonstrations of Sony’s unrivaled AV technologies and software innovations. Discover why Sony Professional Display Solutions will make sense for […]