DailyDOOH

Heritage Outdoor Media, a family-owned company committed to cultivating long-term relationships and building best-in-class media has joined forces with Starline Tours of Hollywood, the preeminent tour operator in Los Angeles, to re-imagine double-decker bus advertising. “Starline Tours is a part of Hollywood history with over 80 years of experience, and Heritage’s partners and advisors have […]

Wildstone, Europe’s leading owner of outdoor media infrastructure, are thrilled to announce its latest strategic move into the German market through the successful acquisition of AdverTower. We are told that this milestone marks a significant step in Wildstone’s international expansion strategy. The acquisition includes three valuable, double-sided highway sites. Among them is the impressive 35-metre-high […]

Vistar Media has released a new creative advertising white paper ‘Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH‘. This new resource aims to address the knowledge gap between creative and media planning teams, and how this disconnect, or “gap” represents a significant source of untapped potential for the DOOH channel. Mind […]

Digital #AdTECH company illumin (formerly AcuityAds) and Broadsign have teamed up to integrate the Broadsign supply-side-platform with illumin’s journey advertising platform. The collaboration makes the illumin platform a true one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time. “DOOH has grown to become a critical part of […]

The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s GDP. Global Market Index sources data from WOO’s 200 members and others to give the most accurate view of OOH revenue and market share. In […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that nominations are now open for the second annual Digital Out of Home Excellence Awards (DOOH-E), powered by Quotient, the leading digital media and promotions technology company that provides a […]

Rockbot now offers AccuWeather NOW, the video streaming product from AccuWeather and the proven leader in weather forecast accuracy, for brick and mortar establishments to keep their patrons up-to-date on all things weather related. As businesses cut the cord for streaming TV service, they turn to Rockbot for relevant content to display in their restaurant […]

For the first time in CES history, a beauty company will take the keynote stage at #CES2024. L’Oréal CEO, Nicolas Hieronimus, will demonstrate how the company’s ongoing technology transformation ensures that it remains prepared for a future of its business that is at once physical, digital and virtual. No stranger to CES, the iconic beauty […]

Wildstone has taken a significant step forward in their mission to digitise out-of-home media assets across the European continent with the successful installation of their inaugural, next-generation digital screen in Madrid. Louis Watson, Technical Manager at Wildstone told us “One of the standout features of the screen is its innovative use of Lens on Board […]

Intersection, the leading experience-driven out-of-home media and technology company, this week announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. The contract […]