Author Archive

Three New Hires At @onemediaUK

Friday, October 25th, 2024

Adrian J Cotterill, Editor-in-Chief

onemedia has recruited India Stone as accounts manager, Terry Lin as product manager, and Raisa Muraru in sales. India joins as account manager, working closely with Smart Technologies following a distribution deal signed with onemedia. She is new to the AV industry, and is joined by Terry Lin as product manager. Terry joins onemedia with […]

Four New Starters At @75MediaLtd

Friday, October 25th, 2024

Adrian J Cotterill, Editor-in-Chief

UK roadside media owner, 75Media continues to expand with four new hires to its National tewam. Joining as National and International Account Directors, the new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns. 75Media, which has its headquarters in Leeds, recently became number […]

Mike Donaldson Joins Outdoorlink International

Friday, October 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Billboard Planet’s Mike Donaldson has joined Outdoorlink as the Managing Director of its newest division, Outdoorlink International. Mike has over 20 years of experience across 10 countries and an extensive background in out-of-home advertising with companies such as Colite Outdoor, JCDecaux, Top Media Group, and most recently with BillboardPlanet.

Sean Cheyney Joins Vistar Media

Friday, October 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Sean Cheyney has joined Vistar Media as the company’s Head of Retail Media. In this newly created global role, he will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands. Vistar wants to bridge the gap between digital retail […]

Kym Frank Joins Fox Corporation

Friday, October 25th, 2024

Adrian J Cotterill, Editor-in-Chief

Former Motionworks exec and GEOPATH CEO Kym Frank has joined Fox Corporation as SVP, Research and Data, Ad Sales. Under the FOX banner, they produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.

The @DPAAGlobal Releases Industry Anthem

Thursday, October 24th, 2024

Adrian J Cotterill, Editor-in-Chief

Music made a big apprearance not once but twice last week during #OOHNYC with Vertical Impression releasing a 10-track mixtape entitled ‘Out of Home and Into My Heart’ aimed at extolling the unique virtues of the oldest advertising medium in the world BEFORE the DPAA Video Everywhere Summit and now we have this DOOH OOH […]

Best Buy Canada / @PlaceExchange Partnership

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

Good Neighbor Pharmacy Members Get @MesmerizeOOH

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Mesmerize, an MJH Life Sciences brand and a leader in patient education at the point of care, this week announced a new partnership with Good Neighbor Pharmacy, national franchise for independent pharmacies powered by Cencora. “Good Neighbor Pharmacy members are positioned in their local communities in a way that allows them to understand the unique […]

BackLite Media Partners w/ @VIOOH

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]

Hilltop Honey @StLukescomms Ad Campaign

Monday, October 21st, 2024

Adrian J Cotterill, Editor-in-Chief

Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop Honey since its appointment in September, bringing a fresh […]