Author Archive
Friday, July 28th, 2023
Adrian J Cotterill, Editor-in-Chief
Beeyond Media this week announced the close of a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. We are told that this latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory […]
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Friday, July 28th, 2023
Adrian J Cotterill, Editor-in-Chief
Alongside the appointment of Julie Thompson who joined the Out of Home Advertising Association of America as Executive Vice President and Chief Marketing Officer the organization has announced a couple of promotions. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Jeff Jan has been elevated to Executive Vice […]
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Friday, July 28th, 2023
Adrian J Cotterill, Editor-in-Chief
Julie Thompson has joined the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry as Executive Vice President and Chief Marketing Officer. A well-known advocate for the advertising industry, Julie has a depth of knowledge in media, tech, and creative agency industries in addition to key […]
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Wednesday, July 26th, 2023
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues Clear Channel Outdoor Holdings’s commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport’s status as a […]
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Wednesday, July 26th, 2023
Adrian J Cotterill, Editor-in-Chief
The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]
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Wednesday, July 26th, 2023
Adrian J Cotterill, Editor-in-Chief
Mood Media’s new Vibenomics advertising division and Stingray (TSX: RAY.A; RAY.B) Advertising, a prominent provider of innovative retail audio advertising solutions, has agreed to combine their respective networks creating, what they believe is, the largest U.S. retail media in-store network. The press release stated that this collaboration will provide advertisers with an unmatched national presence, […]
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Wednesday, July 26th, 2023
Adrian J Cotterill, Editor-in-Chief
Our chief weapon is surprise…surprise and fear…fear and surprise…. our two weapons are fear and surprise…and ruthless efficiency…. Our three weapons are fear, surprise, and ruthless efficiency…and an almost fanatical devotion to the Pope…. Our four…no… amongst our weapons…. amongst our weaponry…are such elements as fear, surprise…. I’ll come in again. (exit and exeunt) Nobody […]
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Wednesday, July 26th, 2023
Adrian J Cotterill, Editor-in-Chief
Vistar Media announced this their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. The ‘nearest location’ use case allows brands to take their retail, shopper marketing and visitation efforts to the next level by automatically integrating details […]
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Tuesday, July 25th, 2023
Adrian J Cotterill, Editor-in-Chief
Videri has announced a new partnership with Loupe Art, an innovative digital art platform that brings museum-quality art into people’s homes and businesses. Loupe Art is now available as an add-on service for Videri Canvas users, providing access to curated art collections Tranquil Impressions, Curator Showcase, Happy Hour, Wide Angled Poems, and Striking Abstracts. Loupe […]
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Friday, July 21st, 2023
Adrian J Cotterill, Editor-in-Chief
Industry Veteran Joel Martin has joined chargeFUZE, the leading connected charging platform, as Chief Media Officer. Joel brings more than two decades of strategic and creative media sales expertise for #adtech startups. For the past four years he has been a highly sought after advisor to programmatic Digital out of Home networks. He will report […]
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