Author Archive

Beeyond Media Raises USD 10 Million

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Beeyond Media this week announced the close of a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board member. We are told that this latest funding will be used to scale the Beeyond business in the United States and Latin America and help Beeyond Media expand their vast connected inventory […]

Kate Scanlan & Jeff Jan @YourOAAA Promotions

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Alongside the appointment of Julie Thompson who joined the Out of Home Advertising Association of America as Executive Vice President and Chief Marketing Officer the organization has announced a couple of promotions. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Jeff Jan has been elevated to Executive Vice […]

Julie Thompson Joins @YourOAAA

Friday, July 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Julie Thompson has joined the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry as Executive Vice President and Chief Marketing Officer. A well-known advocate for the advertising industry, Julie has a depth of knowledge in media, tech, and creative agency industries in addition to key […]

Clear Channel Outdoor, Airports Wins Austin-Bergstrom

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues Clear Channel Outdoor Holdings’s commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport’s status as a […]

H1 2023 @PlaceExchange Programmatic Trends Report

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]

(New) Vibenomics and Stingray Retail Media Network

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Mood Media’s new Vibenomics advertising division and Stingray (TSX: RAY.A; RAY.B) Advertising, a prominent provider of innovative retail audio advertising solutions, has agreed to combine their respective networks creating, what they believe is, the largest U.S. retail media in-store network. The press release stated that this collaboration will provide advertisers with an unmatched national presence, […]

I Didn’t Expect a Kind of Spanish Inquisition

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Our chief weapon is surprise…surprise and fear…fear and surprise…. our two weapons are fear and surprise…and ruthless efficiency…. Our three weapons are fear, surprise, and ruthless efficiency…and an almost fanatical devotion to the Pope…. Our four…no… amongst our weapons…. amongst our weaponry…are such elements as fear, surprise…. I’ll come in again. (exit and exeunt) Nobody […]

‘Nearest Location’ Dynamic Creative Use Case

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Vistar Media announced this their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. The ‘nearest location’ use case allows brands to take their retail, shopper marketing and visitation efforts to the next level by automatically integrating details […]

Videri Canvas Loupe Art Add-On Service

Tuesday, July 25th, 2023

Adrian J Cotterill, Editor-in-Chief

Videri has announced a new partnership with Loupe Art, an innovative digital art platform that brings museum-quality art into people’s homes and businesses. Loupe Art is now available as an add-on service for Videri Canvas users, providing access to curated art collections Tranquil Impressions, Curator Showcase, Happy Hour, Wide Angled Poems, and Striking Abstracts. Loupe […]

Joel Martin Joins ChargeFuze

Friday, July 21st, 2023

Adrian J Cotterill, Editor-in-Chief

Industry Veteran Joel Martin has joined chargeFUZE, the leading connected charging platform, as Chief Media Officer. Joel brings more than two decades of strategic and creative media sales expertise for #adtech startups. For the past four years he has been a highly sought after advisor to programmatic Digital out of Home networks. He will report […]