Author Archive

New 75Media Spaghetti Gateway Billboard

Thursday, July 20th, 2023

Adrian J Cotterill, Editor-in-Chief

UK Outdoor advertising media owner 75Media is celebrating 800% growth in its premium large format RISE network whilst also announcing the launch of a new headline site in the heart of the Midlands. The brand new, double-sided DM6 site at Spaghetti Gateway, Birmingham, is the latest addition to 75Media’s RISE network: a collection of DM6 […]

Sky’s Latest #3DOOH Campaign

Wednesday, July 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group, is offering UK advertisers access to its large format roadside screens to showcase 3D anamorphic designs. Sky’s latest campaign promotes its new dishless TV product and package, Sky Stream, the new simple way to get Sky on any TV. The outdoor media has been transformed from 2D to 3D […]

Beeyond Media Teams Up w/ @PlaceExchange

Wednesday, July 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Beeyond Media has announced that it has joined forces with Place Exchange. The integration will extend Beeyond Media’s extensive DOOH inventory, which spans over 17 countries, even further by adding hundreds of thousands of premium screens across the United States, Canada and Latin America. While strengthening Place Exchange’s position as a trusted and reliable programmatic […]

Clearhaven Partners @KorbytGo Investment

Wednesday, July 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Korbyt has announced that it has received a significant growth investment from Clearhaven Partners, a dedicated software- and technology-focused private equity firm based in Boston. We are told that the partnership with Clearhaven will accelerate Korbyt’s growth trajectory by expanding reseller and technology partnerships, facilitating customer support growth, as well as supporting additional innovation in […]

Equinox Industries To Acquire @ClearChannelFr

Tuesday, July 18th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has entered into exclusive discussions to sell its business in France to Equinox Industries, a Paris-based industrial holding company that makes long-term majority equity investments. In addition, Didier Quillot, a Senior Advisor to Equinox, would participate alongside Equinox in the proposed transaction and would be appointed Non-Executive Chairman […]

Steve Durkee Joins @Brightsign as co-CEO

Friday, July 14th, 2023

Adrian J Cotterill, Editor-in-Chief

Steve Durkee has joined Brightsign and will co-CEO the company for the remainder of 2023 alongside current incumbent Jeff Hastings. On January 1, 2024, Jeff will assume a new role of Chief Technology Officer within BrightSign and dedicate his efforts toward the development of products/services that align with the key markets that BrightSign serves today […]

Screenverse @PlaceExchange PerView Measurement

Thursday, July 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Screenverse has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. PerView developed in accordance with the OAAA OOH Impression Measurement Guidelines, will enable Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners. Out-of-home media encompasses a diverse range of venues and asset types, […]

Hivestack Announce @IMUComercial Partnership

Thursday, July 13th, 2023

Adrian J Cotterill, Editor-in-Chief

Grupo IMU, the leading out of home media company in Mexico, has appointed Hivestack as its first supply side platform for programmatic digital out of home. The partnership will make Grupo IMU’s high impact DOOH inventory available programmatically to advertisers on both a local and global scale. Programmatic campaigns across Grupo IMU’s network will reach […]

Clear Channel Outdoor Pioneers First-Party Data Collaboration

Wednesday, July 12th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor (NYSE: CCO) has announced new partnerships integrating its own RADAR data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users and those who want to plan […]

Why DOOH and Mobile Are A Match w/ #pDOOH

Wednesday, July 12th, 2023

Adrian J Cotterill, Editor-in-Chief

This Wednesday July 12 VIOOH and Scoota are holding an online Fireside Chat at 10:30 EST (14:30 GMT) entitled ‘DOOH x Mobile: A Match Made in Advertising‘. It features: – Hannah Scott, VP of Client Services, Scoota Jem Djemal, Global New Business Director, VIOOH You can sign up here. #ff @HannahScott @Scoota @JemDjemal @VIOOH