Author Archive

Mass Media Ink Partnership w/ @WildstoneUK

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Mass Media, a UK Reading-based independent outdoor media owner has annouced a strategic partnership with Wildstone. Mass Lambresa, CEO at Mass Media told us 
”We extend our heartfelt gratitude to Wildstone for their invaluable partnership and unwavering support. Their commitment has been pivotal in our journey, and we are truly grateful for the collaborative synergy […]

Adverta In Sponsorship Deal w/ Transdev

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

UK bus and tram advertising business Adverta Transport Advertising has agreed a sponsorship deal with bus operator Transdev which will see it promote local attractions and prestigious local businesses across its fleet of more than 500 buses in Yorkshire and Lancashire. Mike Brennan, CEO of CP Media and Adverta, told us “CP Media is one […]

Basis Technologies and @PlaceExchange Integration

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Basis Technologies a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Place Exchange. Tyler Kelly, President, Basis Technologies told us “Digital Out-of-Home is one of the fastest-growing opportunities in digital marketing, with ubiquitous presence reaching nearly every consumer every month. The collaboration of Basis Technologies […]

Basis Technologies and @VistarMedia Automate #DOOH

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Vistar Media. The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP) which connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, […]

Play Capital Says @Global

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group, has launched a star-studded ad campaign showcasing Capital as the No.1 destination for fans to connect with the world’s biggest artists and the hottest hit music. Created and produced in-house by Global, Capital’s new campaign, ‘Play Capital’, included a 30-second film during last Sunday’s episode of Love Island on […]

How Does @BlipBillboards Revenue Grow Over Time?

Monday, July 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the US’s largest self-serve out-of-home marketplace has recently released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The data is based on digital billboards on Blip’s Marketplace […]

Alight Media’s Digital 48 sheet #1 For Audience Reach

Friday, July 7th, 2023

Adrian J Cotterill, Editor-in-Chief

According to the latest Route release, Alight Media’s network now reaches 30.8m people every month, becoming the market leader for total D48 audience reach in the UK. Alight also covers more regions with D48s than any other out-of-home (OOH) media owner, as well as more total towns and more unique towns. Alight’s strategy of building […]

Hannah Pritchard Joins JOLT

Friday, July 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Hannah Pritchard has joined JOLT, Australia’s first and only verified carbon negative digital out-of-home advertising network as its new NSW Sales Director. In her new role, Hannah will be responsible for managing JOLT’s NSW sales operations and driving new business in the NSW market. She will report to JOLT Head of Sales and Platforms, Michael […]

ECN To Report Carbon Emissions Per Ad Campaign

Friday, July 7th, 2023

Adrian J Cotterill, Editor-in-Chief

The Executive Channel Network has launched a new climate calculation that gives brand partners the estimated carbon emissions their advertising campaign will generate. ECN will als pays for the offsetting for every single campaign, making all advertising climate neutral on its DOOH office media network. ECN, which has 700+ million playouts in each country every […]

AI Chat Interface From 22Miles

Saturday, July 1st, 2023

Adrian J Cotterill, Editor-in-Chief

22Miles had a unique giveaway at their #InfoComm23 booth, namely a conversational #AI version of the tradeshow app, powered by ChatGPT. 22Miles used publicly available event information and ChatGPT integration to create a custom conversational interface capable of answering questions about the event and guiding attendees to booths, meeting rooms, sessions, and special events. The […]