Author Archive

Totally Mailed It

Friday, October 11th, 2024

Adrian J Cotterill, Editor-in-Chief

Marketreach, the marketing authority on commercial mail, has launched its latest B2B advertising campaign, ‘Totally Mailed It’. The campaign is a creative and bold call to arms featuring well-known and influential leaders from across marketing including Rory Sutherland, Vice-Chairman of Ogilvy UK and Nishma Patel Robb, CEO & Founder of The Glittersphere and former Google […]

Chris Jones Joins Elonex as Managing Director

Friday, October 11th, 2024

Adrian J Cotterill, Editor-in-Chief

Chris Jones has joined Elonex as Managing Director. He joins Elonex after an impressive 29-year tenure at Global Media, where he held several senior leadership roles and played a pivotal part in driving the organisation’s growth and transformation. Throughout his distinguished career at Global Media, he demonstrated a strong ability to lead diverse teams, scale […]

Registrations Coming Fast @DPAAglobal Global Summit

Thursday, October 10th, 2024

Adrian J Cotterill, Editor-in-Chief

With top brands such as Mastercard, Colgate Palmolive, GM, Danone, Amika and major agencies; GroupM, Rapport, WPP, Kinesso, Wavemaker, plus Steve Kornacki from NBC on the elections and musical numbers from Back To The Future The Musical we are told registrations for the DPAA October 15 Global Summit at Pier 60/Chelsea Piers during Out of […]

MOOHA @DPAAGlobal Annual Client Appreciation Reception

Tuesday, October 8th, 2024

Adrian J Cotterill, Editor-in-Chief

MOOHA (Moving Out of Home Association) was first discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit and now that it is fully formed it makes its first debut at Out of Home New […]

Park Royal Tower Launched By @75MediaLTD

Tuesday, October 8th, 2024

Adrian J Cotterill, Editor-in-Chief

UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of […]

New Mada Media Company in Dubai

Tuesday, October 8th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai’s Roads and Transport Authority (RTA) and the Dubai Municipality has been asked to move all or part of their advertising-related functions and permit issuance to a new company called Mada Media Company. Mada Media Company is a private joint-stock company (PJSC), and we are told is tasked with managing, developing, and operating advertising sites […]

LG Q3 2024 Preliminary Earnings

Tuesday, October 8th, 2024

Adrian J Cotterill, Editor-in-Chief

LG Electronics Inc. (LG) this week announced its preliminary earnings results for the third quarter of 2024, reporting a consolidated revenue of KRW 22.17 trillion and an operating profit of KRW 751.1 billion. The company achieved record-high quarterly revenue, marking its fourth consecutive quarter of year-over-year revenue growth since the fourth quarter of 2023. However, […]

Digital Booking Platform Pinned @Hypermedia_ME Launch

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE. They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media […]

Stonegate’s Screen Network @Livedoohsk Optimised

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, the leading provider of intelligent media scheduling and optimisation solutions, has announced its collaboration with Stonegate Pub Company and Alight Media on the groundbreaking MiXR Media platform. The Stonegate Pub Company is the largest pub company in the UK, operating around 4,800 managed, leased and tenanted pubs. This partnership leverages LDSK’s cutting-edge technology to […]

ARHT Media Disappears Up Its Own Hologram

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

ARHT Media Inc. (TSX-V:ART), (OTCQB:ARHTF) has announced that it has filed for bankruptcy under the Bankruptcy and Insolvency Act and for anyone who has worked with them, or tried to work with them you’ll probably understand how useless they often were and how little chance they ever had of scaling this technology and the use […]