Author Archive

Brilliant (Welsh) Wayfinding

Sunday, November 8th, 2009

Alex Hughes

‘St David’s 2’ is an exciting new development in Cardiff, the Capital City of Wales and I saw loads and loads of people using this really well thought out Wayfinding system over the weekend. Also a great display screen integration into the freestanding unit itself. As one of the most important city developments in the […]

‘Retail Theatre’ – A Content Perspective

Thursday, November 5th, 2009

Alex Hughes

Berwin Retail have a number of clothing brands (Paul Costelloe & Daniel Hechter – men’s suits) within concessions in House of Fraser stores around the UK. They recognised the need for these concessions to stand out on the shop floor amongst a multitude of other brands. This has traditionally been achieved with a variety of […]

TV vs DOOH Webisode 2

Wednesday, March 4th, 2009

Alex Hughes

‘TV vs DOOH Webisode 2″ – i.e. Screenmedia Expo Europe’s viral video will be up first on DailyDOOH later today (make sure to look in the horizontal banner ad space rotation). It’s great to see these viral webisodes start to take off now in the run up to the event in April – the reception […]

Pink’s Funhouse Tour

Tuesday, November 11th, 2008

Alex Hughes

Amigo Digital have just delivered another creative campaign for multiple screens – this time for the pop star Pink to promote her 2009 Funhouse Tour. Live Nation commissioned Amigo to create 5 x 20 second ads for 5 of the largest digital screens around the UK including City Gateway Media in Manchester, Forrest Media in […]

“Live Advertising” For City Gateway Media

Saturday, November 1st, 2008

Alex Hughes

Amigo Digital has just delivered the first “Live Advert” on City Gateway Media’s Manchester skyscraper screen for Century Radio. The project is very much a pilot to demonstrate the Live Data Feed capabilities of the huge skyscraper tower located in Manchester’s Piccadilly area. Amigo’s technical team and CGM worked closely together to test the technology […]

EnQii Raise USD 18million

Monday, September 29th, 2008

Alex Hughes

Two of Europe’s biggest VC’s, who we believe to be Amadeus and Wellington will later today announce a fundraising round of USD 18million for EnQii. We believe the money is most likely to be spent on major expansion in China, in the US and on a number of strategic media investments. More on this story […]

World’s Biggest Coffee Morning First Photos

Friday, September 12th, 2008

Alex Hughes

What a great end to the week! This afternoon, we have seen a steady stream of photos come in showing the Macmillan Cancer Support WBCM ’08 Campaign being played out around the UK. In order that they came in, so far we have: Vision Media Group screens at the Trafford Centre, Manchester WindowGain screen at […]

Developing Big Content

Friday, August 22nd, 2008

Alex Hughes

It’s great to see the photos coming back this week (and last) from the UK networks who signed up to support the Macmillan WBCM ’08 Teaser Campaign. We are very close now to our target of 30 digital screen media networks and have everyone from the very large to the very small – all is […]

CBS Outdoor Brighter Than White

Tuesday, August 19th, 2008

Alex Hughes

As commuters get more and more used to the DEP’s and digital panels that CBS Outdoor Alive are installing and switching on around London’s underground, creative that is really eye-catching, has a slick, fast and powerful visual impact while getting the message across simply and effectively will become more and more important. The campaign shown […]

Cabvision Starts Our Campaign Journey

Friday, August 15th, 2008

Alex Hughes

Given that T5 is being billed as a blueprint for DOOH across Heathrow, it’s good to see that T5 practices what it preaches – this campaign seemed to be everywhere yesterday when we were in London and for us the ‘campaign’ journey started in the back of a London taxi cab and as you will […]