There were no screens at the Brecon Jazz Festival last weekend, apart from this one – quite possibly one of the better visual explanations of what Digital Out Of Home is really all about… (and no Ed, I don’t have a beard and I was wearing flip flops NOT sandals)
These screens have recently gone up in the Queens Arcade right in the centre of Queen Street in Cardiff – a prime shopping location – obviously powered by Dynamax Point-of-View NG. Hanging screens from the ceiling in shopping malls is always difficult – location, access, visibility, glare etc. Putting this in context, there is a […]
In addition to the extended passenger dwell times associated with air travel, the sheer expanse of larger airports provides network owners with a great opportunity to capitalise on point-to-point passenger travel time. Some of the travelators I have been on seem to stretch for miles but at Schiphol Airport, Amsterdam, both the airport and advertisers […]
Based on the title alone I would expect a large number of you to immediately think of the one and only Tina Turner !!! Which brings me onto this latest piece of creative for City Gateway Media and their huge 19m x 4m screen in Manchester. The international director for Tina Turner’s 2009 world tour […]
For those of you that don’t know / have forgotten, WBCM stands for ‘World’s Biggest Coffee Morning’, which was the charitable event that the Digital Out Of Home industry adopted last year. WBCM ’07 was an incredible success for both Macmillan and the UK DOOH industry with over 20 networks kindly donating airtime to show […]
Lately I have been doing a lot of 15 and 20 second advertising spots that get shown on the massive (19m x 4m) City Gateway Media screen in Manchester Piccadilly. It is a unique screen due to its dimensions and from a design perspective that poses a number of challenges. The closest parallel I can […]
Quite possibly every single person who reads this blog will own at least 1 item of IKEA furniture, most probably a bracketless shelf… anyway I digress. I was at IKEA last Thursday morning (Caerdydd, Wales) and unusually it was fairly empty which might have been why I noticed the in-store screens they have rather than […]
We have seen large screens, VERY large screens, horizontal, vertical and cylindrical screens AND even 3D screens but I don’t recall seeing an L or J shaped screen before! This modular, tiled screen approach is a great illustration of technological flexibility and innovation but it raises some interesting questions with regard content which I will […]
As advertisers look for more and more unique ways to get their advertising recalled and remembered, it is not only the creative that matters but also the OPPORTUNITY LOCATION of that creative. Digital Out of Home advertising addresses this perfectly and we have all seen examples via 3M’s use of innovative screen shapes and Motomedia’s […]
The World’s Biggest Coffee Morning 2007 campaign for Macmillan Cancer Support was one of the first creative campaigns that saw a multitude of Digital Out Of Home networks unite to help promote a charitable cause. Over 20 DOOH Networks across the UK donated airtime to playout a variety of creative executions that aimed to encourage […]
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