Author Archive

#ISE2010 – Unofficial Christie Stand

Tuesday, February 2nd, 2010

Alex Hughes

ISE opened promptly at 10am this morning with a huge rush through the main doors and the same could be said for the DailyDOOH Blogger Lounge which should really be re-named the ‘Alternative Christie Stand‘ The two MicroTile displays on the stand are certainly attracting a lot of attention, to the extent that we had […]

McDonald’s Digital Signage

Thursday, January 14th, 2010

Alex Hughes

With all the snow we have been having, entertaining one’s 6 year old son has become somewhat of a challenge whilst he has been off school. Inevitably I succumbed to taking him and 2 of his mates to McDonalds one lunchtime after a particularly strenuous bout of tenpin bowling. Whilst there I noticed the DIgital […]

#ISE2010 War Chalking

Wednesday, January 13th, 2010

Alex Hughes

One of our clients who shall remain nameless for the time being 😉 has asked us to include the appropriate War Chalking symbol for a closed node Wi-Fi network for their booth at #ISE2010. Our question is “does anyone actually understand these symbols these days or are they only for uber-geeks?” Wayfinding content can be […]

New Site, New Banner, New Flier

Thursday, December 17th, 2009

Alex Hughes

Amigo Digital pulled out all the stops this year targeting advertisers and agencies alike with a big marketing push. ‘One Size Does Not Fit All‘ was the theme of their campaign which highlighted the technical and creative diversity of this industry and the challenges facing advertisers and designers looking to design for multiple screen shapes, […]

How To Judge A Man By His Shoes

Tuesday, December 15th, 2009

Alex Hughes

DailyDOOH’s editor-in-chief chose his clothes well at last week’s Christie Digital MIcroTiles launch event in New York City and looked almost slim in his I-wannabee-Steve-Jobs-Garb – in this case, black polo neck shirt (that’s a turtleneck to American readers), black slacks and some very nice Oliver Sweeney shoes! Adrian did a great job as Master […]

I Want To Paint It Black

Monday, December 7th, 2009

Alex Hughes

Amigo Digital is currently in New York City for the launch of Christie Digital’s MicroTiles on Wednesday and working with Denys Lavigne’s team at Arsenal Media, we are just putting the finishing touches to the content to be played out on the launch night itself. We took a sneak peak this afternoon at the set […]

Building The Empire State In MicroTiles

Tuesday, December 1st, 2009

Alex Hughes

The Amigo Digital production studio is a hive of activity at the moment as we prepare the final pieces of content for the official launch of Christie Digital MicroTiles next Wednesday in New York City. One piece we are particularly proud of is this piece about the Empire State Building (ESB). The brief was to […]

MicroTiles – A Pop Up Life

Monday, November 16th, 2009

Alex Hughes

Developing content for Christie Digital’s MicroTiles is an interesting experience as you are dealing with very high resolutions which we of course wanted to take full advantage of. Even HD at 1920 x 1080 can sometimes not be big enough, though clever use of video footage integrated within more traditional animation can produce some stunning […]

Designing For MicroTiles

Wednesday, November 11th, 2009

Alex Hughes

Thanks to the team at DailyDOOH, we were privileged enough to get in early to work on what we think is now the most innovative screen platform out there – Christie Digital’s recently announced MicroTiles. Over the past year, Amigo Digital have had the opportunity to develop content for MicroTiles and explore the nature of […]

How Good Are The Titan D6’s

Sunday, November 8th, 2009

Alex Hughes

Also at St. David’s 2 Shopping centre are some of the best, smartest and most sophisticated digital 6-sheets that I personally have come across. They really add to the whole ambience and environmental design of St David’s 2. Pure glitz with that shiny chrome surround and a really solid feel too!