Rethinking Digital Out-Of-Home And Mobile Marketing
Tuesday, April 9th, 2013Much has been made of the upending of media as we used to know it. Two views have personally piqued my interest: the multi-screen scenario that is often discussed vis-à-vis the interplay between TV, PCs, tablets and mobile phones; and the Paid-Owned-Earned (POE) perspective often spoken of, in relation to digital media. While the media industry and its thought leaders have been spot on […]
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