Author Archive

Improve The Efficiency Of A Business

Monday, October 27th, 2008

Chris Sheldrake

This week’s FT Weekend magazine (October 25/26 2008) had a nice article on how periphery services to the City of London and the banking industry in general were faring in the current climate – markets opened further down this morning as well, Ed 🙁 – the article covered everything from contract office cleaners, fruit delivery […]

PRN’s Customised HGTV Content

Monday, October 27th, 2008

Chris Sheldrake

You may be up for sale but you have to continue working and keep those announcements coming!! Here we see Thomson’s PRN announcing a deal to show customised HGTV content on PRN’s In-Store Network Programming. We are not sure how many content partnerships you might need, but at the last count, PRN had something like […]

Interact With Your Merchandise

Saturday, October 25th, 2008

Chris Sheldrake

No doubt about it but 2008 has certainly been the year of ‘interactivity in retail’ – whether it be huge window displays (facing out onto the street) in order to attract folks into a store (that change as you walk past or gesture to them), massive floor projections that react as you walk over them […]

Show Us Your Stands

Thursday, October 23rd, 2008

Chris Sheldrake

Did you know that we have an almost unhealthy fascination with stand designs and pre-built stands? Don’t ask us why, we just do!!! Here’s remote media’s signagelive stand for ISE, Amsterdam – they will be in the new Digital Signage Zone in Hall 12 on Stand B84. This show will be the first time that […]

Media Buying / Planning Tools

Thursday, October 23rd, 2008

Chris Sheldrake

Today in London sees the launch of abc media’s PlanMyMedia.com and in just over a month’s time Neo Advertising will finally launch the much anticipated Booking DOOH – a free online market place where DOOH Network owners and Media buyers will hopefully meet to do business also. We have to say that we are very […]

Digital Media in Retail 2.0

Wednesday, October 22nd, 2008

Chris Sheldrake

Blimey we are growing to hate the term ‘Digital Media in Retail‘ – a UK / POPAI term it seems and absolutely horrid cos’ if there is one thing we have learnt about all ‘digital’ when it is out-of-home, whether it be high impact, retail or captive audience is that it thrives when it co-exists […]

CBS Outdoor’s New Retail Sales Division

Wednesday, October 22nd, 2008

Chris Sheldrake

Probably not surprisingly CBS Outdoor has created a new retail sales division to handle business such as the launch this month of Westfield, London. Lee Cutter takes up the position as Head of Sales – Retail, reporting to Nicky Cheshire, Sales Director of CBS Outdoor’s digital division Alive, and will be responsible for leading the […]

Neo Advertising stattet Waterfront Mall in Bremen aus

Monday, October 20th, 2008

Chris Sheldrake

Here’s the press release about Neo Advertising’s latest deal, the Waterfront Mall, Bremen, Germany which we wrote about this morning. The trend in malls is obviously Pod like street furniture, here we see 36 x 57″ double-sided pods (in portrait mode of course). Hamburg,20.10.2008 – Neo Advertising, der fĂźhrende Anbieter von Digital Signage und Instore-TV […]

Scala Hires Imperative Group To Help With PR And Marketing

Monday, October 20th, 2008

Chris Sheldrake

This can only be a good thing for Scala and the industry in general as word comes to us that they have hired Chris Heap and co. at his Imperative Group to “develop and promote the many high profile programmes at SCALA” We believe that this will mean, more relevance and more context output from […]

BroadSign Stops Web Marketing

Saturday, October 18th, 2008

Chris Sheldrake

Earlier this week BroadSign gave notice to a number of online web sites that it was pulling its banner advertisements and canceling its sponsorship deals with them. One of the first sites to be affected was Digital Signage Today, closely followed we believe by screens.tv who will now lose their long term ‘Leaderboard Sponsor’ – […]