Author Archive

Cineplex Odeon Acquire Digital Display

Thursday, June 17th, 2010

Chris Sheldrake

News just in that Canada’s Digital Display and Communications is to be acquired by Cineplex Odeon.

ExCeL Embraces Digital Wayfinding

Thursday, June 17th, 2010

Chris Sheldrake

ExCeL London, the international exhibition and convention centre, has selected Pixel Inspiration to provide it with a digital wayfinding solution. ExCel is part of a 100 acre campus, including 3 onsite DLR stations and access to the Jubilee Line and London City Airport. It’s the host venue for a variety of events from award winning […]

Dan Ackerman Joins Ecast

Wednesday, June 16th, 2010

Chris Sheldrake

Ecast this week announced the hire of Dan Ackerman for the position of vice president of advertising sales. Most recently Ackerman served as vice president, worldwide sales and business development for Jivox, a privately held online video ad technology startup providing a video ad platform and network for agencies, advertisers and online publishers. Prior to […]

Backlit Poster With Digital Printer

Tuesday, June 15th, 2010

Chris Sheldrake

CİPS REKLAM in Istanbul put in place this backlit poster complete with a digital printer for a client who was looking for a new campaign based on the idea “We are always with you and support you wherever possible”… The colour digital printer prints receipts which mentions the section where you parked your car… The […]

#InfoComm11 Orlando, June 15 – 17

Tuesday, June 15th, 2010

Chris Sheldrake

InfoComm returns to Orlando of course in 2011. The conference is June 11-17 with the Exhibition proper June 15-17. All taking place at the Orange County Convention Center, Orlando, Florida.

#dsj2010 – Social Media Scramble

Monday, June 14th, 2010

Chris Sheldrake

Vanten’s EngageMedia platform was running DSJ Vision content all over the place last week at Digital Signage Japan. This is the first of a number of photos we have of Christie Digital’s Microtiles being used in a Skyscraper configuration – better described of course as _4X5_4T_4T_3T1H_HTTH_HTHH_ at the event. The Social media scramble showed official […]

atmAd Takes The Biscuit

Monday, June 14th, 2010

Chris Sheldrake

Burton’s Foods, the UK’s number two biscuit company, launched last week a national digital-out-of-home shopper marketing campaign to support the recent launch of three of the UK’s best loved Cadbury brands into biscuits. The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a day-part campaign to create awareness of […]

Princess Peach Invites Mario To Battersea Power Station

Monday, June 14th, 2010

Chris Sheldrake

Battersea Power Station appeared to take off into the night sky last Friday and was then turned into a level from Nintendo’s Super Mario Galaxy 2 before finally being smashed by a giant Space Worm! The transformation, using AdTrace video mapping projection technology heralded the launch of Nintendo’s flagship game in the UK. The projections […]

#InfoComm2010 – 32,000 Visitors

Saturday, June 12th, 2010

Chris Sheldrake

InfoComm International announced that #InfoComm2010, the annual conference and exhibition for professional audiovisual buyers and sellers worldwide held June 9-11 in Las Vegas, Nevada, was the second largest commercial AV show ever held, with 32,002 AV professionals attending from more than 90 countries. About InfoComm International® InfoComm International® is the international trade association of the […]

Unilever Dispenser Trials

Friday, June 11th, 2010

Chris Sheldrake

EYE, has been working closely with Unilever to dispense trial products via specially designed Eyelites – carried out in Australian destination centres across NSW, VIC and QLD this month, the campaign encourages women aged 13–24 to sample the new fragrance Impulse Into Glamour from Unilever. Here we see EYE having installed specially designed dispensing mechanisms […]