Author Archive

GET ACROSS Launch DOOH Division

Thursday, May 27th, 2010

Chris Sheldrake

Amsterdam based content outfit GET ACROSS have just launched a new DOOH division. They told us “we understand the unique demands for creating content for Digital Out of Home. Our team is a first-hand practitioner of the medium, having been actively involved all facets from technical and media sales right through to creative development, strategy […]

Niko Drakoulis – Cutting Pickles

Thursday, May 27th, 2010

Chris Sheldrake

A nice interview with Akoo Founder and CEO Niko Drakoulis at MIPtalk here. See previous article about KIN Global 2010 here

Three New Members For OVAB Europe

Wednesday, May 26th, 2010

Chris Sheldrake

We have heard that there are likely three new members for OVAB Europe. They are all networks (as they should be). Expect an announcement shortly.

iPhone Revolution Sends Brands The Message To Mobile

Tuesday, May 25th, 2010

Chris Sheldrake

Gideon Spanier from the London based Evening Standard has been at it again with a spot on piece “The great iPhone revolution has finally got marketers excited about mobile. After so many years when the experience failed to match the hype, consumers are embracing the new wave of smartphones that can easily access the web […]

Flat Screens For Flat Heads

Tuesday, May 25th, 2010

Chris Sheldrake

Mark Fireman, co-Founder and Sales Director at Evolvision tells us that “People are so used to seeing flat screens. It starts at home with the TV or plasma-LCD, movie theaters, their own computer screens… Evolvision is changing this with our 3D shaped screens”. We don’t quite see exactly how these would factor into the DOOH […]

Bloomberg On Display Senior Sales Executive

Tuesday, May 25th, 2010

Chris Sheldrake

Bloomberg is of course one of the world’s most trusted source of information for businesses and professionals – it combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg’s media services cover the world with more than 2,200 news and […]

Alexander Ribbink Joins Prime Technology Ventures

Tuesday, May 25th, 2010

Chris Sheldrake

Alexander Ribbink (46), former Chief Operating Officer of TomTom has become a partner at Prime Technology Ventures, the Dutch and UK based venture capital firm. About Prime Technology Ventures Prime Technology Ventures is a leading venture capital firm focusing on investing in European companies in the technology and related industries and leverages its capital, experience […]

Bluefox Habla Espanol

Tuesday, May 25th, 2010

Chris Sheldrake

We have kept our eye on the strategic partnership agreement that TMT Factory and BlueFox made at the end of last year in the Spanish market – often these are just an excuse for a bit of PR and chest thumping and rarely lead to anything solid. However in this instance we note that together […]

Nivea’s Day Specific Tailored Messages

Tuesday, May 25th, 2010

Chris Sheldrake

NIVEA FOR MEN, official supplier to the England football team, this week announced the launch of a digital-out-of-home (DOOH) advertising campaign to run during the 2010 FIFA World Cup, specifically aimed at reaching England fans in the days around England games. The campaign will run in four-day bursts around each England game on selected high […]

rVue Completes USD 1 Million+ Financing

Friday, May 21st, 2010

Chris Sheldrake

rVue Holdings, Inc. (OTC Bulletin Board: RVUE), announced today that the Company has secured over $1 million in a round of financing funded by institutional investors. Simultaneously, rVue Holdings was quoted on the OTCBB exchange trading under the symbol ‘RVUE’. rVue, Inc. is a systems engineering solutions company with a core focus on providing scalable […]