Happy Shoppers Engage With Brands
Thursday, May 13th, 2010Kinetic Worldwide partnered with Clear Channel Outdoor UK to undertake some face-tracking research into consumer moods and engagement with digital out-of-home in the mall environment. The study revealed new insights into footfall and contacts, optimum animation levels of digital advertising and expression mood ratings. Face-tracking technology from Germany’s Fraunhofer Institute was employed to track eye […]
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