Two weeks ago we told you about the series of four white papers that LocaModa CEO, Stephen Randall had recently completed and today exclusively we bring you Part III – Overcoming Ghost Town – Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks You can download it here as […]
Very nice article in RETAIL WEEK today by Liz Morrell entitled “Sign of the times: Digital signage” – the title is a bit clumsy and perhaps shows a lack of understanding that it’s all about digital merchandising and not signs / screens (yes we are growing to like the UK POPAI’s term DMiR) but it’s […]
Castrol, we are told, is set to break new ground with an innovative digital advertising campaign, aimed at delivering tailored product messaging to drivers via roadside billboards. This ‘Right Oil Right Car’ campaign. broke a couple of days ago (21st September 2009) giving passing drivers bespoke oil recommendations for their car. Camera technology, usually used […]
Yes you read that correct. The rumour in media buying circles in London is that VMG (now privately held VMG Global and not VMG Inc. on AIM of course) has just done a deal – err that’s a deal that should have been done a LONG time ago, Ed to group their shopping malls together! […]
White Plains Mayor Joseph M. Delfino announced today that the City of White Plains and Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) unveiled the nation’s first digital display communications network concentrated in a downtown area. It’s interesting that it is being rolled out at NO COST to the City and one of the things that […]
We will be in NYC at least twice between now and Xmas and regular readers will know that DailyDOOH is proud to be the Lead Media Partner for the Strategy Institute’s Digital Signage Investor Conference being held on October 6th and 7th, 2009 at the Embassy Suites, New York City. To us, being a media […]
never.no won three awards at IBC2009 but the best of the three to our mind was the prominent Cable & Satellite International (CSI) Award for best playout or connectivity solution which went to its Community TV platform. CSI Magazine’s annual awards recognise solutions that meet a clear need in the industry while demonstrating technology innovation […]
At MediaPost’s OMMA Global show yesterday, Ecast announced the appointment of Starcom EVP Katie Ford and Posterscope/Hyperspace SVP and Managing Director Ryan Laul to its advisory board. Ecast’s hospitality network delivers entertainment, social media and interactive advertising to more than 10,000 bars, nightclubs and restaurants nationwide. Ford and Laul join the ranks of other Ecast […]
We told you it was likely back on Friday and confirmed it this morning so they obviously needed to rush out the official press release as below… TargetCast Networks™ Purchases Ripple TV & Increases Footprint September 22, 2009, San Ramon, CA. TargetCast Networks, Inc. (TCN) has acquired Ripple TV to create the premier national away […]
TV screens are now the norm in gyms, catering to a captive and bored audience, with the potential for tightly targeted advertising. The pram-pushing market represents a similar opportunity which no-one has yet latched on to. We loved this Benrick pitch that appeared in Monday’s Grauniad UK newspaper.
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