Author Archive

Sons Of Pioneers Are Great Men

Monday, August 17th, 2009

Chris Sheldrake

Please, please, please, all marketing and PR folks read and take heed of Dave Haynes’ excellent piece over on his new pressDOOH blog ‘Buzz, Not Buzzwords‘ where he lists (and details why) the 10 phrases to be avoided at all costs… CONTENT IS KING LEADING REVOLUTIONARY LEADING EDGE NEXT-GENERATION PIONEER TURNKEY SOLUTION SCALABLE COST-EFFECTIVE BEST […]

Wrap That Tram Blackpool

Monday, August 17th, 2009

Chris Sheldrake

Blackpool’s famous Trams run up and down the Promenade and during this year’s Blackpool Illuminations – a 66 day event running September to November 2009 we believe it’s likely that every window in a Tram will be used as a digital screen and the trams themselves wrapped as well. Forgive the sound on this sampler […]

KiSmart Double Sided LCD

Saturday, August 15th, 2009

Chris Sheldrake

KiSmart have introduced, what they claim, is the world’s first and the only dual-sided digital signage with ultra slim (40mm) and ultra-weight (24kg) designs. We liked this and we are sure you will tell us if the claims are true or not.

Primesight Acquires Titan’s UK Roadside Business

Friday, August 14th, 2009

Chris Sheldrake

Primesight Limited may have failed to get their hands on (the bits of) StreetBroadcast that they wanted back in April but they just landed a much bigger fish in acquiring Titan‘s large format Roadside estate in the UK. The press release stats that the “acquisition will enhance Primesight’s strong position in the Roadside sector by […]

Respario Partners With Real Digital Media

Wednesday, August 12th, 2009

Chris Sheldrake

Respario Digital Advertising Group of Dallas, Texas has partnered with Real Digital Media to deliver Cardinal Health’s new Pharmacy Health Network choosing the latter’s NEOCAST SaaS offering to drive it. The network, which is designed to reach health-conscious retail pharmacy customers at the point-of-influence, was introduced earlier this month at the Cardinal Health Retail Business […]

Cardinal Health Launches In-Store Network

Wednesday, August 12th, 2009

Chris Sheldrake

On Wednesday two press releases hit the newswire services, both about Cardinal Health – a network we told you about last Monday in our post entitled ‘Pharmacy Health Network‘. Make no bones about it, whilst others wait for press releases before telling you what’s happening in the industry we tell you way BEFORE and this […]

He Shoots He Scores…

Wednesday, August 12th, 2009

Chris Sheldrake

These are kind of stupid, with a totally impractical LCD screen far too low down on each table end but are also sort of cool at the same time. Go figure. The best thing about it we think is the cheat proof LED scoring system. We all figure that if we had a games room […]

Street Lighting On Demand

Wednesday, August 12th, 2009

Chris Sheldrake

Our annual subscription to TIME Magazine brought this to our attention when we were catching up on the weekly issues we missed whilst we were away. Seriously, just how cool is it when you can turn your street lights on by using your mobile phone…. Every night at 11 p.m. the village of Dörentrup in […]

John Ryan Job Cuts

Wednesday, August 12th, 2009

Chris Sheldrake

We heard rumours earlier this week of some quite big layoffs at John Ryan recently in both the US and Europe. A source close to the company confirmed the rumour and told us that 13 people were let go in North America including ALL of their salespeople. These cuts represent about 25% of their total […]

Digital To Sell Well This Q4 In UK Malls

Tuesday, August 11th, 2009

Chris Sheldrake

Following on from last week when we told you ‘VMG Administrator Axes All Staff‘ we have learnt a little more about the administration process. First off it seems that VMG have been telling Clear Channel that they have extracted the ‘digital 6 sheet’ product from within the VMG business both the hardware and the media […]